Brandwave

Khan Academy vs Reading Eggs:Which is more popular?

In September 2026, Reading Eggs had more branded searches than Khan Academy among kids reading apps in New Zealand. Reading Eggs had about 27,100 branded searches, while Khan Academy had 9,990. Reading Eggs made up 39.9% of all kids reading app searches we track, and Khan Academy accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Reading Eggs appeared in all five answers and Khan Academy in two. Reading Eggs was mentioned before Khan Academy in every answer.

Among kids reading apps in New Zealand in September 2026

Who do people search for more?

Reading Eggs, about 3 searches for every 1 for Khan Academy

Reading Eggs 27.1K searchesKhan Academy 10K searches

Who does AI mention more?

Reading Eggs, mentioned in every answer we collected

Reading Eggs in 5 of 5Khan Academy in 2 of 5

Who does AI recommend more?

Reading Eggs, named ahead of Khan Academy in every answer

Reading Eggs first in 5Khan Academy never first

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reading Eggs appeared in all five answers. Khan Academy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Reading Eggs was listed before Khan Academy in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reading Eggs1st
  2. Sunshine Online2nd
  3. Khan Academy3rd
  4. Epic4th
  5. Teach Your Monster to Read5th
  6. Libby6th
  7. Raz-Kids–
  8. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Khan Academy or Reading Eggs more popular in search?

This chart shows how often people search Google for Khan Academy and Reading Eggs by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.

Khan Academy and Reading Eggs among kids reading apps in New Zealand, by month

Share of searches by month for Reading Eggs, Khan Academy. The figures are in the table below the chart.

View monthly share of searches table
MonthReading EggsEpicKhan AcademySunshine OnlineRaz-KidsTeach Your Monster to ReadLibbyWushka
Oct 202539%23.8%17.5%17.4%1%0.85%0.24%0.16%
Nov 202539.8%29.1%14.6%14.5%0.71%0.87%0.31%0.11%
Dec 202539.3%24.5%21.5%11.7%0.68%1%1.3%0.1%
Jan 202636.8%6.1%45.3%7.3%0.78%1.5%2.2%0.11%
Feb 202640.7%27%14.9%14.9%0.88%1.2%0.39%0.02%
Mar 202640.9%26.3%12.2%18.3%0.83%1.1%0.26%0.09%
Apr 202641.7%21.2%18.7%15.2%1.1%1.1%0.6%0.41%
May 202636.8%27.6%16.5%16.4%0.98%0.98%0.29%0.43%
Jun 202636.7%27.5%16.6%16.4%1.1%0.98%0.29%0.36%
Jul 202641.7%21.2%19%15.2%1.1%1.1%0.49%0.21%
Aug 202641.4%25.3%15.3%15.1%1.2%1.1%0.32%0.17%
Sep 202639.9%28.8%14.7%14.6%0.87%0.71%0.31%0.16%

How has the Khan Academy and Reading Eggs comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Khan Academy took it in January 2026, Reading Eggs took it in February 2026.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among kids reading apps in New Zealand moved from 17.5% to 14.7%, and its estimated monthly branded searches moved from 12.1K to 10K.
  • Across the 12 months ending September 2026, Reading Eggs’ share of searches among kids reading apps in New Zealand moved from 39% to 39.9%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for New Zealand kids reading apps in September 2026?

2 changes

  1. In September 2026, Reading Eggs lost share of searches among kids reading apps in New Zealand, from 41.4% to 39.9%.

  2. In September 2026, Khan Academy lost share of searches among kids reading apps in New Zealand, from 15.3% to 14.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Khan Academy’s and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Khan Academy

3 branded search terms

  • khan academy
  • khan academy algebra
  • khanacademy

Reading Eggs

1 branded search term

  • readingeggs

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

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