Brandwave

Kids reading apps in New Zealand:Which brands are most popular in search?

In August 2026, Reading Eggs was the most searched among kids reading apps in New Zealand, with an estimated 34.1K branded searches and 61.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Reading Eggs61.2%
  2. Epic36.8%
  3. Raz-Kids1.8%
  4. Wushka0.29%

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Share of SearchLeaderboard

Compare the reading apps and digital libraries New Zealand children read on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kids reading apps in New Zealand, by month

Share of Search by month for Reading Eggs, Epic. The figures are in the table below the chart.

View monthly share of search table
MonthReading EggsEpicRaz-KidsWushka
Oct 202561.6%36.6%1.6%0.29%
Nov 202557.5%41.3%1%0.17%
Dec 202561.9%36.9%1%0.2%
Jan 202685.2%12.9%1.6%0.34%
Feb 202659.9%38.8%1.3%0.03%
Mar 202660.4%38.2%1.2%0.15%
Apr 202665.2%32.5%1.7%0.65%
May 202656.3%41.6%1.5%0.66%
Jun 202656.4%41.4%1.7%0.56%
Jul 202665.4%32.6%1.7%0.31%
Aug 202661.2%36.8%1.8%0.29%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Reading Eggs

    61.2%

    held 1st · 34.1K estimated branded searches · +48.4% vs prior month · -4.2 points

  2. 2.Epic

    36.8%

    held 2nd · 20.5K estimated branded searches · +78.8% vs prior month · +4.1 points

  3. 3.Raz-Kids

    1.8%

    held 3rd · 1K estimated branded searches · +69.5% vs prior month · +0.1 points

  4. 4.Wushka

    0.29%

    held 4th · 160 estimated branded searches · +45.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among kids reading apps in New Zealand?

In August 2026, Reading Eggs was the most searched among kids reading apps in New Zealand, with an estimated 34.1K branded searches and 61.2% estimated Share of Search within this set. Epic is in 2nd place, 24.4 percentage points behind at 36.8% Share of Search.

New Zealand kids reading apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Reading Eggs61.6% → 61.2%85.2%Jan 202656.3%May 20261st
Epic36.6% → 36.8%41.6%May 202612.9%Jan 20262nd
Raz-Kids1.6% → 1.8%1.8%Aug 20261%Nov 20253rd
Wushka0.29%0.66%May 20260.03%Feb 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among kids reading apps in New Zealand peaked at 85.2% in January 2026 and was lowest at 56.3% in May 2026.
  • Across the 11 months ending August 2026, Epic’s estimated Share of Search among kids reading apps in New Zealand peaked at 41.6% in May 2026 and was lowest at 12.9% in January 2026.
  • Across the 11 months ending August 2026, Reading Eggs, Epic, Raz-Kids and Wushka held steady: their estimated Share of Search among kids reading apps in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand kids reading apps in August 2026?

  1. In August 2026, Epic gained estimated Share of Search among kids reading apps in New Zealand, from 32.6% to 36.8%.

  2. In August 2026, Reading Eggs lost estimated Share of Search among kids reading apps in New Zealand, from 65.4% to 61.2%.

  3. Estimated monthly branded searches for Raz-Kids in New Zealand rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

  4. Estimated monthly branded searches for Wushka in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026.

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