Epic vs Khan Academy:Which is more popular?
In September 2026, Epic had more branded searches than Khan Academy among kids reading apps in New Zealand. Epic had about 19,500 branded searches, while Khan Academy had 9,990. Epic made up 28.8% of all kids reading app searches we track, and Khan Academy accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Epic and Khan Academy each appeared in two of the five answers. Khan Academy was mentioned before Epic in two out of three answers that named either.
Who do people search for more?
Epic, about 2 searches for every 1 for Khan Academy
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Khan Academy, named ahead of Epic in 2 of 3 answers
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Top kids reading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Epic was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Khan Academy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Khan Academy was listed before Epic in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids reading apps
5 answers
Asked ChatGPT
“Which kids reading app should I use in New Zealand?”
Asked ChatGPT
“What are the best kids reading apps in New Zealand?”
Asked ChatGPT
“What's the best kids reading app in New Zealand for learning to read?”
Searched Google, AI Overview
“kids reading apps”
Searched Google, AI Overview
“digital library for kids”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Epic or Khan Academy more popular in search?
This chart shows how often people search Google for Epic and Khan Academy by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.
Share of searches by month for Epic, Khan Academy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reading Eggs | Epic | Khan Academy | Sunshine Online | Raz-Kids | Teach Your Monster to Read | Libby | Wushka |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 23.8% | 17.5% | 17.4% | 1% | 0.85% | 0.24% | 0.16% |
| Nov 2025 | 39.8% | 29.1% | 14.6% | 14.5% | 0.71% | 0.87% | 0.31% | 0.11% |
| Dec 2025 | 39.3% | 24.5% | 21.5% | 11.7% | 0.68% | 1% | 1.3% | 0.1% |
| Jan 2026 | 36.8% | 6.1% | 45.3% | 7.3% | 0.78% | 1.5% | 2.2% | 0.11% |
| Feb 2026 | 40.7% | 27% | 14.9% | 14.9% | 0.88% | 1.2% | 0.39% | 0.02% |
| Mar 2026 | 40.9% | 26.3% | 12.2% | 18.3% | 0.83% | 1.1% | 0.26% | 0.09% |
| Apr 2026 | 41.7% | 21.2% | 18.7% | 15.2% | 1.1% | 1.1% | 0.6% | 0.41% |
| May 2026 | 36.8% | 27.6% | 16.5% | 16.4% | 0.98% | 0.98% | 0.29% | 0.43% |
| Jun 2026 | 36.7% | 27.5% | 16.6% | 16.4% | 1.1% | 0.98% | 0.29% | 0.36% |
| Jul 2026 | 41.7% | 21.2% | 19% | 15.2% | 1.1% | 1.1% | 0.49% | 0.21% |
| Aug 2026 | 41.4% | 25.3% | 15.3% | 15.1% | 1.2% | 1.1% | 0.32% | 0.17% |
| Sep 2026 | 39.9% | 28.8% | 14.7% | 14.6% | 0.87% | 0.71% | 0.31% | 0.16% |
How has the Epic and Khan Academy comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Khan Academy took it in January 2026, Epic took it in February 2026.
- Across the 12 months ending September 2026, Epic’s share of searches among kids reading apps in New Zealand moved from 23.8% to 28.8%, and its estimated monthly branded searches moved from 16.5K to 19.5K.
- Across the 12 months ending September 2026, Khan Academy’s share of searches among kids reading apps in New Zealand moved from 17.5% to 14.7%, and its estimated monthly branded searches moved from 12.1K to 10K.
How did search popularity change for New Zealand kids reading apps in September 2026?
2 changes

In September 2026, Epic gained share of searches among kids reading apps in New Zealand, from 25.3% to 28.8%.

In September 2026, Khan Academy lost share of searches among kids reading apps in New Zealand, from 15.3% to 14.7%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Epic’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Epic
4 branded search terms
- epic reading
- epic reading app
- getepic
- getepic classcode
Khan Academy
3 branded search terms
- khan academy
- khan academy algebra
- khanacademy
Other head-to-heads among kids reading apps

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