Brandwave

Epic vs Khan Academy:Which is more popular?

In September 2026, Epic had more branded searches than Khan Academy among kids reading apps in New Zealand. Epic had about 19,500 branded searches, while Khan Academy had 9,990. Epic made up 28.8% of all kids reading app searches we track, and Khan Academy accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Epic and Khan Academy each appeared in two of the five answers. Khan Academy was mentioned before Epic in two out of three answers that named either.

Among kids reading apps in New Zealand in September 2026

Who do people search for more?

Epic, about 2 searches for every 1 for Khan Academy

Epic 19.5K searchesKhan Academy 10K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Epic in 2 of 5Khan Academy in 2 of 5

Who does AI recommend more?

Khan Academy, named ahead of Epic in 2 of 3 answers

Khan Academy first in 2Epic first in 1

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Epic was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Khan Academy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Khan Academy was listed before Epic in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reading Eggs1st
  2. Sunshine Online2nd
  3. Khan Academy3rd
  4. Epic4th
  5. Teach Your Monster to Read5th
  6. Libby6th
  7. Raz-Kids–
  8. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Epic or Khan Academy more popular in search?

This chart shows how often people search Google for Epic and Khan Academy by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.

Epic and Khan Academy among kids reading apps in New Zealand, by month

Share of searches by month for Epic, Khan Academy. The figures are in the table below the chart.

View monthly share of searches table
MonthReading EggsEpicKhan AcademySunshine OnlineRaz-KidsTeach Your Monster to ReadLibbyWushka
Oct 202539%23.8%17.5%17.4%1%0.85%0.24%0.16%
Nov 202539.8%29.1%14.6%14.5%0.71%0.87%0.31%0.11%
Dec 202539.3%24.5%21.5%11.7%0.68%1%1.3%0.1%
Jan 202636.8%6.1%45.3%7.3%0.78%1.5%2.2%0.11%
Feb 202640.7%27%14.9%14.9%0.88%1.2%0.39%0.02%
Mar 202640.9%26.3%12.2%18.3%0.83%1.1%0.26%0.09%
Apr 202641.7%21.2%18.7%15.2%1.1%1.1%0.6%0.41%
May 202636.8%27.6%16.5%16.4%0.98%0.98%0.29%0.43%
Jun 202636.7%27.5%16.6%16.4%1.1%0.98%0.29%0.36%
Jul 202641.7%21.2%19%15.2%1.1%1.1%0.49%0.21%
Aug 202641.4%25.3%15.3%15.1%1.2%1.1%0.32%0.17%
Sep 202639.9%28.8%14.7%14.6%0.87%0.71%0.31%0.16%

How has the Epic and Khan Academy comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Khan Academy took it in January 2026, Epic took it in February 2026.
  • Across the 12 months ending September 2026, Epic’s share of searches among kids reading apps in New Zealand moved from 23.8% to 28.8%, and its estimated monthly branded searches moved from 16.5K to 19.5K.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among kids reading apps in New Zealand moved from 17.5% to 14.7%, and its estimated monthly branded searches moved from 12.1K to 10K.

How did search popularity change for New Zealand kids reading apps in September 2026?

2 changes
  1. In September 2026, Epic gained share of searches among kids reading apps in New Zealand, from 25.3% to 28.8%.

  2. In September 2026, Khan Academy lost share of searches among kids reading apps in New Zealand, from 15.3% to 14.7%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Epic’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epic

4 branded search terms

  • epic reading
  • epic reading app
  • getepic
  • getepic classcode

Khan Academy

3 branded search terms

  • khan academy
  • khan academy algebra
  • khanacademy

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

Creator with pink hair and a pink jacket

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