Epic vs Raz-Kids:Which is more popular by branded search in New Zealand?
In August 2026, Epic had more branded searches than Raz-Kids among kids reading apps in New Zealand. Epic was estimated to have 20.5K branded searches compared to Raz-Kids’ 1K, and held a 36.8% Share of Search versus Raz-Kids’ 1.8%.
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Which is more popular in search, Epic or Raz-Kids?
Compare the reading apps and digital libraries New Zealand children read on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Epic, Raz-Kids. The figures are in the table below the chart.
View monthly share of search table
| Month | Reading Eggs | Epic | Raz-Kids | Wushka |
|---|---|---|---|---|
| Oct 2025 | 61.6% | 36.6% | 1.6% | 0.29% |
| Nov 2025 | 57.5% | 41.3% | 1% | 0.17% |
| Dec 2025 | 61.9% | 36.9% | 1% | 0.2% |
| Jan 2026 | 85.2% | 12.9% | 1.6% | 0.34% |
| Feb 2026 | 59.9% | 38.8% | 1.3% | 0.03% |
| Mar 2026 | 60.4% | 38.2% | 1.2% | 0.15% |
| Apr 2026 | 65.2% | 32.5% | 1.7% | 0.65% |
| May 2026 | 56.3% | 41.6% | 1.5% | 0.66% |
| Jun 2026 | 56.4% | 41.4% | 1.7% | 0.56% |
| Jul 2026 | 65.4% | 32.6% | 1.7% | 0.31% |
| Aug 2026 | 61.2% | 36.8% | 1.8% | 0.29% |
| Sep 2026 | — | — | — | — |
How has the Epic and Raz-Kids comparison changed over the last 12 months?
3 findings
- Epic was ahead of Raz-Kids in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epic’s estimated Share of Search among kids reading apps in New Zealand moved from 36.6% to 36.8%, and its estimated monthly branded searches moved from 16.6K to 20.5K.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among kids reading apps in New Zealand moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 720 to 1K.
How did search popularity change for New Zealand kids reading apps in August 2026?
2 changes
In August 2026, Epic gained estimated Share of Search among kids reading apps in New Zealand, from 32.6% to 36.8%.
Estimated monthly branded searches for Raz-Kids in New Zealand rose 38.9% over 11 measured months, from 720 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Epic’s and Raz-Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.