Raz-Kids vs Sunshine Online:Which is more popular?
In September 2026, Sunshine Online had more branded searches than Raz-Kids among kids reading apps in New Zealand. Sunshine Online had about 9,900 branded searches, while Raz-Kids had 590. Sunshine Online made up 14.6% of all kids reading app searches we track, and Raz-Kids accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Sunshine Online appeared in three of the five answers and Raz-Kids in none.
Who do people search for more?
Sunshine Online, about 17 searches for every 1 for Raz-Kids
Who does AI mention more?
Sunshine Online, mentioned in 3 of 5 answers, Raz-Kids in 0
Who does AI recommend more?
Sunshine Online, the only one of the two named
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Top kids reading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sunshine Online was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Raz-Kids did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids reading apps
5 answers
Asked ChatGPT
“Which kids reading app should I use in New Zealand?”
Asked ChatGPT
“What are the best kids reading apps in New Zealand?”
Asked ChatGPT
“What's the best kids reading app in New Zealand for learning to read?”
Searched Google, AI Overview
“kids reading apps”
Searched Google, AI Overview
“digital library for kids”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Raz-Kids or Sunshine Online more popular in search?
This chart shows how often people search Google for Raz-Kids and Sunshine Online by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.
Share of searches by month for Sunshine Online, Raz-Kids. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reading Eggs | Epic | Khan Academy | Sunshine Online | Raz-Kids | Teach Your Monster to Read | Libby | Wushka |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 23.8% | 17.5% | 17.4% | 1% | 0.85% | 0.24% | 0.16% |
| Nov 2025 | 39.8% | 29.1% | 14.6% | 14.5% | 0.71% | 0.87% | 0.31% | 0.11% |
| Dec 2025 | 39.3% | 24.5% | 21.5% | 11.7% | 0.68% | 1% | 1.3% | 0.1% |
| Jan 2026 | 36.8% | 6.1% | 45.3% | 7.3% | 0.78% | 1.5% | 2.2% | 0.11% |
| Feb 2026 | 40.7% | 27% | 14.9% | 14.9% | 0.88% | 1.2% | 0.39% | 0.02% |
| Mar 2026 | 40.9% | 26.3% | 12.2% | 18.3% | 0.83% | 1.1% | 0.26% | 0.09% |
| Apr 2026 | 41.7% | 21.2% | 18.7% | 15.2% | 1.1% | 1.1% | 0.6% | 0.41% |
| May 2026 | 36.8% | 27.6% | 16.5% | 16.4% | 0.98% | 0.98% | 0.29% | 0.43% |
| Jun 2026 | 36.7% | 27.5% | 16.6% | 16.4% | 1.1% | 0.98% | 0.29% | 0.36% |
| Jul 2026 | 41.7% | 21.2% | 19% | 15.2% | 1.1% | 1.1% | 0.49% | 0.21% |
| Aug 2026 | 41.4% | 25.3% | 15.3% | 15.1% | 1.2% | 1.1% | 0.32% | 0.17% |
| Sep 2026 | 39.9% | 28.8% | 14.7% | 14.6% | 0.87% | 0.71% | 0.31% | 0.16% |
How has the Raz-Kids and Sunshine Online comparison changed over the last 12 months?
3 findings
- Sunshine Online was ahead of Raz-Kids in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Raz-Kids’ share of searches among kids reading apps in New Zealand moved from 1% to 0.87%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, Sunshine Online’s share of searches among kids reading apps in New Zealand moved from 17.4% to 14.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for New Zealand kids reading apps in September 2026?
2 changes
In September 2026, Sunshine Online lost share of searches among kids reading apps in New Zealand, from 15.1% to 14.6%.
Estimated monthly branded searches for Raz-Kids in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Raz-Kids’ and Sunshine Online’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Raz-Kids
1 branded search term
- razkids
Sunshine Online
1 branded search term
- sunshine online
Other head-to-heads among kids reading apps
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