Raz-Kids vs Reading Eggs:Which is more popular by branded search in New Zealand?
In August 2026, Reading Eggs had more branded searches than Raz-Kids among kids reading apps in New Zealand. Reading Eggs was estimated to have 34.1K branded searches compared to Raz-Kids’ 1K, and held a 61.2% Share of Search versus Raz-Kids’ 1.8%.
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Which is more popular in search, Raz-Kids or Reading Eggs?
Compare the reading apps and digital libraries New Zealand children read on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reading Eggs, Raz-Kids. The figures are in the table below the chart.
View monthly share of search table
| Month | Reading Eggs | Epic | Raz-Kids | Wushka |
|---|---|---|---|---|
| Oct 2025 | 61.6% | 36.6% | 1.6% | 0.29% |
| Nov 2025 | 57.5% | 41.3% | 1% | 0.17% |
| Dec 2025 | 61.9% | 36.9% | 1% | 0.2% |
| Jan 2026 | 85.2% | 12.9% | 1.6% | 0.34% |
| Feb 2026 | 59.9% | 38.8% | 1.3% | 0.03% |
| Mar 2026 | 60.4% | 38.2% | 1.2% | 0.15% |
| Apr 2026 | 65.2% | 32.5% | 1.7% | 0.65% |
| May 2026 | 56.3% | 41.6% | 1.5% | 0.66% |
| Jun 2026 | 56.4% | 41.4% | 1.7% | 0.56% |
| Jul 2026 | 65.4% | 32.6% | 1.7% | 0.31% |
| Aug 2026 | 61.2% | 36.8% | 1.8% | 0.29% |
| Sep 2026 | — | — | — | — |
How has the Raz-Kids and Reading Eggs comparison changed over the last 12 months?
3 findings
- Reading Eggs was ahead of Raz-Kids in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among kids reading apps in New Zealand moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 720 to 1K.
- Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among kids reading apps in New Zealand moved from 61.6% to 61.2%, and its estimated monthly branded searches moved from 27.9K to 34.1K.
How did search popularity change for New Zealand kids reading apps in August 2026?
2 changes
In August 2026, Reading Eggs lost estimated Share of Search among kids reading apps in New Zealand, from 65.4% to 61.2%.
Estimated monthly branded searches for Raz-Kids in New Zealand rose 38.9% over 11 measured months, from 720 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Raz-Kids’ and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Raz-Kids
1 branded search term
- razkids
Reading Eggs
16 branded search terms
- abc reading eggs learn to read
- reading eggs app
- reading eggs cost
- reading eggs games
- reading eggs learning
- reading eggs maths
- reading eggs mathseeds
- reading eggs near me
- reading eggs nz
- reading eggs online
- reading eggs reading app
- readingeggs
- readingeggs co nz
- readingeggs free
- readingeggs maths
- readingeggs nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.