How popular isWushka in search?
In August 2026, there were an estimated 160 branded searches for Wushka in New Zealand which is up 23.1% over the last 11 months. Wushka holds 0.29% estimated Share of Search among New Zealand kids reading apps and is ranked 4th of 4 competitors for search popularity.
Reading Eggs61.2%
Epic36.8%Raz-Kids1.8%
Wushka0.29%
Follow Wushka and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which kids reading apps compete with Wushka?
Share of Search by month for Reading Eggs, Epic, Wushka. The figures are in the table below the chart.
View monthly share of search table
| Month | Reading Eggs | Epic | Raz-Kids | Wushka |
|---|---|---|---|---|
| Oct 2025 | 61.6% | 36.6% | 1.6% | 0.29% |
| Nov 2025 | 57.5% | 41.3% | 1% | 0.17% |
| Dec 2025 | 61.9% | 36.9% | 1% | 0.2% |
| Jan 2026 | 85.2% | 12.9% | 1.6% | 0.34% |
| Feb 2026 | 59.9% | 38.8% | 1.3% | 0.03% |
| Mar 2026 | 60.4% | 38.2% | 1.2% | 0.15% |
| Apr 2026 | 65.2% | 32.5% | 1.7% | 0.65% |
| May 2026 | 56.3% | 41.6% | 1.5% | 0.66% |
| Jun 2026 | 56.4% | 41.4% | 1.7% | 0.56% |
| Jul 2026 | 65.4% | 32.6% | 1.7% | 0.31% |
| Aug 2026 | 61.2% | 36.8% | 1.8% | 0.29% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.2% | 34.1K | +48.4% | -4.2 points | |
| 2, held 2nd | 36.8% | 20.5K | +78.8% | +4.1 points | |
| 3, held 3rd | 1.8% | 1K | +69.5% | +0.1 points | |
| 4, held 4th | 0.29% | 160 | +45.5% | 0 points |
61.2%
held 1st · 34.1K estimated branded searches · +48.4% vs prior month · -4.2 points
2.
Epic36.8%
held 2nd · 20.5K estimated branded searches · +78.8% vs prior month · +4.1 points
3.
1.8%
held 3rd · 1K estimated branded searches · +69.5% vs prior month · +0.1 points
4.
0.29%
held 4th · 160 estimated branded searches · +45.5% vs prior month · 0 points
Compare search popularity between Wushka and its closest rivals
How has branded search demand for Wushka changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wushka in New Zealand rose from 130 to 160.
- Across the 11 months ending August 2026, Wushka’s estimated Share of Search among kids reading apps in New Zealand held steady at 0.29%.
How did search popularity change for New Zealand kids reading apps in August 2026?
4 changes
In August 2026, Epic gained estimated Share of Search among kids reading apps in New Zealand, from 32.6% to 36.8%.
In August 2026, Reading Eggs lost estimated Share of Search among kids reading apps in New Zealand, from 65.4% to 61.2%.
Estimated monthly branded searches for Raz-Kids in New Zealand rose 38.9% over 11 measured months, from 720 to 1K in August 2026.
Estimated monthly branded searches for Wushka in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026.
How is Wushka measured?
Brandwave collects information about searches that people make online using Wushka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- wushka
- wushka com au
- wushka new zealand
- wushka nz
- wushka reading app
Do you work for Wushka? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wushka your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.