Brandwave

Khan Academy vs Wushka:Which is more popular?

In September 2026, Khan Academy had more branded searches than Wushka among kids reading apps in New Zealand. Khan Academy had about 9,990 branded searches, while Wushka had 110. Khan Academy made up 14.7% of all kids reading app searches we track, and Wushka accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Khan Academy appeared in two of the five answers and Wushka in none.

Among kids reading apps in New Zealand in September 2026

Who do people search for more?

Khan Academy, about 91 searches for every 1 for Wushka

Khan Academy 10K searchesWushka 110 searches

Who does AI mention more?

Khan Academy, mentioned in 2 of 5 answers, Wushka in 0

Khan Academy in 2 of 5Wushka in 0 of 5

Who does AI recommend more?

Khan Academy, the only one of the two named

Khan Academy first in 2Wushka never named

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wushka did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reading Eggs1st
  2. Sunshine Online2nd
  3. Khan Academy3rd
  4. Epic4th
  5. Teach Your Monster to Read5th
  6. Libby6th
  7. Raz-Kids–
  8. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Khan Academy or Wushka more popular in search?

This chart shows how often people search Google for Khan Academy and Wushka by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.

Khan Academy and Wushka among kids reading apps in New Zealand, by month

Share of searches by month for Khan Academy, Wushka. The figures are in the table below the chart.

View monthly share of searches table
MonthReading EggsEpicKhan AcademySunshine OnlineRaz-KidsTeach Your Monster to ReadLibbyWushka
Oct 202539%23.8%17.5%17.4%1%0.85%0.24%0.16%
Nov 202539.8%29.1%14.6%14.5%0.71%0.87%0.31%0.11%
Dec 202539.3%24.5%21.5%11.7%0.68%1%1.3%0.1%
Jan 202636.8%6.1%45.3%7.3%0.78%1.5%2.2%0.11%
Feb 202640.7%27%14.9%14.9%0.88%1.2%0.39%0.02%
Mar 202640.9%26.3%12.2%18.3%0.83%1.1%0.26%0.09%
Apr 202641.7%21.2%18.7%15.2%1.1%1.1%0.6%0.41%
May 202636.8%27.6%16.5%16.4%0.98%0.98%0.29%0.43%
Jun 202636.7%27.5%16.6%16.4%1.1%0.98%0.29%0.36%
Jul 202641.7%21.2%19%15.2%1.1%1.1%0.49%0.21%
Aug 202641.4%25.3%15.3%15.1%1.2%1.1%0.32%0.17%
Sep 202639.9%28.8%14.7%14.6%0.87%0.71%0.31%0.16%

How has the Khan Academy and Wushka comparison changed over the last 12 months?

3 findings
  • Khan Academy was ahead of Wushka in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among kids reading apps in New Zealand moved from 17.5% to 14.7%, and its estimated monthly branded searches moved from 12.1K to 10K.
  • Across the 12 months ending September 2026, Wushka’s share of searches among kids reading apps in New Zealand held steady at 0.16%, and its estimated monthly branded searches held steady at 110.

How did search popularity change for New Zealand kids reading apps in September 2026?

1 change
  1. In September 2026, Khan Academy lost share of searches among kids reading apps in New Zealand, from 15.3% to 14.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Khan Academy’s and Wushka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Khan Academy

3 branded search terms

  • khan academy
  • khan academy algebra
  • khanacademy

Wushka

2 branded search terms

  • wushka
  • wushka reading app

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

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