How popular isLibby in search?
In August 2026, there were an estimated 4.2K branded searches for Libby in New Zealand which is up 64.6% over the last 11 months. Libby holds 5.8% estimated Share of Search among New Zealand audiobook and ebook services and is ranked 4th of 6 competitors for search popularity.
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Which audiobook and ebook services compete with Libby?
Share of Search by month for Kindle, Kobo, Audible, Libby. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Kobo | Audible | Libby | BorrowBox | Storytel |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 20.3% | 20% | 3.7% | 1.8% | 0.16% |
| Nov 2025 | 58.1% | 21.6% | 15.8% | 3% | 1.5% | 0.12% |
| Dec 2025 | 56% | 24.4% | 15.2% | 2.9% | 1.3% | 0.13% |
| Jan 2026 | 56.5% | 22.3% | 15.7% | 3.8% | 1.6% | 0.15% |
| Feb 2026 | 52.8% | 20.9% | 19.5% | 4.7% | 2% | 0.14% |
| Mar 2026 | 52% | 19.7% | 21.6% | 4.9% | 1.7% | 0.17% |
| Apr 2026 | 50.3% | 24% | 19.6% | 4.5% | 1.5% | 0.12% |
| May 2026 | 49.8% | 23% | 19.8% | 5.7% | 1.6% | 0.1% |
| Jun 2026 | 53.2% | 22.5% | 17.1% | 5.7% | 1.4% | 0.11% |
| Jul 2026 | 50.4% | 23.9% | 17.9% | 5.6% | 2.1% | 0.12% |
| Aug 2026 | 50% | 25.2% | 17.2% | 5.8% | 1.7% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 36.6K | -5.4% | -0.5 points | |
| 2, held 2nd | 25.2% | 18.4K | +0.55% | +1.3 points | |
| 3, held 3rd | 17.2% | 12.6K | -8.1% | -0.7 points | |
| 4, held 4th | 5.8% | 4.2K | -1.9% | +0.2 points | |
| 5, held 5th | 1.7% | 1.3K | -20.9% | -0.4 points | |
| 6, held 6th | 0.15% | 110 | +22.2% | 0 points |
1.
Kindle
50%
held 1st · 36.6K estimated branded searches · -5.4% vs prior month · -0.5 points
2.
Kobo25.2%
held 2nd · 18.4K estimated branded searches · +0.55% vs prior month · +1.3 points
3.
Audible17.2%
held 3rd · 12.6K estimated branded searches · -8.1% vs prior month · -0.7 points
4.
Libby5.8%
held 4th · 4.2K estimated branded searches · -1.9% vs prior month · +0.2 points
1.7%
held 5th · 1.3K estimated branded searches · -20.9% vs prior month · -0.4 points
6.
Storytel0.15%
held 6th · 110 estimated branded searches · +22.2% vs prior month · 0 points
Compare search popularity between Libby and its closest rivals
How has branded search demand for Libby changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Libby in New Zealand rose from 2.6K to 4.2K.
- Across the 11 months ending August 2026, Libby’s estimated Share of Search among audiobook and ebook services in New Zealand increased from 3.7% to 5.8%.
- Across the 11 months ending August 2026, Libby’s estimated Share of Search among audiobook and ebook services in New Zealand peaked at 5.8% in August 2026 and was lowest at 2.9% in December 2025.
How did search popularity change for New Zealand audiobook and ebook services in August 2026?
3 changes
In August 2026, Kobo gained estimated Share of Search among audiobook and ebook services in New Zealand, from 23.9% to 25.2%.
In August 2026, Audible lost estimated Share of Search among audiobook and ebook services in New Zealand, from 17.9% to 17.2%.
Estimated monthly branded searches for Libby in New Zealand rose 64.6% over 11 measured months, from 2.6K to 4.2K in August 2026.
How is Libby measured?
Brandwave collects information about searches that people make online using Libby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- download libby app
- libby app
- libby app audiobooks
- libby app for audiobooks
- libby app library
- libby audiobook app
- libby audiobooks
- libby book app
- libby ebooks
- libby library
- libby reading app
Do you work for Libby? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Libby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.