Kindle vs Libby:Which is more popular by branded search in New Zealand?
In August 2026, Kindle had more branded searches than Libby among audiobook and ebook services in New Zealand. Kindle was estimated to have 36.6K branded searches compared to Libby’s 4.2K, and held a 50% Share of Search versus Libby’s 5.8%.
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Which is more popular in search, Kindle or Libby?
Compare the audiobook and ebook services New Zealand readers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kindle, Libby. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Kobo | Audible | Libby | BorrowBox | Storytel |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 20.3% | 20% | 3.7% | 1.8% | 0.16% |
| Nov 2025 | 58.1% | 21.6% | 15.8% | 3% | 1.5% | 0.12% |
| Dec 2025 | 56% | 24.4% | 15.2% | 2.9% | 1.3% | 0.13% |
| Jan 2026 | 56.5% | 22.3% | 15.7% | 3.8% | 1.6% | 0.15% |
| Feb 2026 | 52.8% | 20.9% | 19.5% | 4.7% | 2% | 0.14% |
| Mar 2026 | 52% | 19.7% | 21.6% | 4.9% | 1.7% | 0.17% |
| Apr 2026 | 50.3% | 24% | 19.6% | 4.5% | 1.5% | 0.12% |
| May 2026 | 49.8% | 23% | 19.8% | 5.7% | 1.6% | 0.1% |
| Jun 2026 | 53.2% | 22.5% | 17.1% | 5.7% | 1.4% | 0.11% |
| Jul 2026 | 50.4% | 23.9% | 17.9% | 5.6% | 2.1% | 0.12% |
| Aug 2026 | 50% | 25.2% | 17.2% | 5.8% | 1.7% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kindle and Libby comparison changed over the last 12 months?
3 findings
- Kindle was ahead of Libby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kindle’s estimated Share of Search among audiobook and ebook services in New Zealand moved from 53.9% to 50%, and its estimated monthly branded searches moved from 37.1K to 36.6K.
- Across the 11 months ending August 2026, Libby’s estimated Share of Search among audiobook and ebook services in New Zealand moved from 3.7% to 5.8%, and its estimated monthly branded searches moved from 2.6K to 4.2K.
How did search popularity change for New Zealand audiobook and ebook services in August 2026?
1 change
Estimated monthly branded searches for Libby in New Zealand rose 64.6% over 11 measured months, from 2.6K to 4.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kindle’s and Libby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kindle
17 branded search terms
- kindle
- kindle 11th generation
- kindle app
- kindle au
- kindle audiobooks
- kindle cloud reader
- kindle e reader
- kindle ebooks
- kindle ereader
- kindle nz
- kindle on line
- kindle paperwhite
- kindle paperwhite 11th generation
- kindle paperwhite 12th generation
- kindle paperwhite e reader
- kindle store
- kindle unlimited
Libby
11 branded search terms
- download libby app
- libby app
- libby app audiobooks
- libby app for audiobooks
- libby app library
- libby audiobook app
- libby audiobooks
- libby book app
- libby ebooks
- libby library
- libby reading app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.