Kindle vs Kobo:Which is more popular by branded search in New Zealand?
In August 2026, Kindle had more branded searches than Kobo among e-reader brands in New Zealand. Kindle was estimated to have 36.6K branded searches compared to Kobo’s 18.4K, and held a 39.5% Share of Search versus Kobo’s 19.9%.
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Which is more popular in search, Kindle or Kobo?
Compare the e-reader brands New Zealand readers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kindle, Kobo. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | reMarkable | Kobo | Boox | PocketBook |
|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 19.4% | 21.5% | 1.7% | 0.48% |
| Nov 2025 | 62.9% | 11.8% | 23.4% | 1.5% | 0.39% |
| Dec 2025 | 61.5% | 9.9% | 26.8% | 1.4% | 0.42% |
| Jan 2026 | 62.8% | 10.1% | 24.8% | 1.8% | 0.46% |
| Feb 2026 | 60.1% | 13.8% | 23.8% | 1.8% | 0.53% |
| Mar 2026 | 61.5% | 13% | 23.4% | 1.7% | 0.44% |
| Apr 2026 | 57.2% | 13.3% | 27.3% | 1.8% | 0.47% |
| May 2026 | 57.3% | 13.6% | 26.5% | 2.2% | 0.45% |
| Jun 2026 | 48.8% | 28.9% | 20.6% | 1.4% | 0.29% |
| Jul 2026 | 43.4% | 33.9% | 20.6% | 1.7% | 0.41% |
| Aug 2026 | 39.5% | 38.9% | 19.9% | 1.4% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Kindle and Kobo comparison changed over the last 12 months?
3 findings
- Kindle was ahead of Kobo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kindle’s estimated Share of Search among e-reader brands in New Zealand moved from 56.9% to 39.5%, and its estimated monthly branded searches moved from 37.1K to 36.6K.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among e-reader brands in New Zealand moved from 21.5% to 19.9%, and its estimated monthly branded searches moved from 14K to 18.4K.
How did search popularity change for New Zealand e-reader brands in August 2026?
2 changes
In August 2026, Kindle lost estimated Share of Search among e-reader brands in New Zealand, from 43.4% to 39.5%.
In August 2026, Kobo lost estimated Share of Search among e-reader brands in New Zealand, from 20.6% to 19.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Kindle’s and Kobo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kindle
17 branded search terms
- kindle
- kindle 11th generation
- kindle app
- kindle au
- kindle audiobooks
- kindle cloud reader
- kindle e reader
- kindle ebooks
- kindle ereader
- kindle nz
- kindle on line
- kindle paperwhite
- kindle paperwhite 11th generation
- kindle paperwhite 12th generation
- kindle paperwhite e reader
- kindle store
- kindle unlimited
Kobo
19 branded search terms
- e reader kobo
- kobo
- kobo app
- kobo audiobooks
- kobo clara
- kobo clara cover
- kobo clara2e
- kobo colour
- kobo com
- kobo cover
- kobo ebooks
- kobo inc
- kobo libra
- kobo libra 2
- kobo nia
- kobo nz
- kobo online
- kobo sage
- kobo stylus
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.