How popular isKobo in search?
In August 2026, there were an estimated 18.4K branded searches for Kobo in New Zealand which is up 31.6% over the last 11 months. Kobo holds 25.2% estimated Share of Search among New Zealand audiobook and ebook services and is ranked 2nd of 6 competitors for search popularity.
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Which audiobook and ebook services compete with Kobo?
Share of Search by month for Kindle, Kobo, Audible, Libby. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Kobo | Audible | Libby | BorrowBox | Storytel |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 20.3% | 20% | 3.7% | 1.8% | 0.16% |
| Nov 2025 | 58.1% | 21.6% | 15.8% | 3% | 1.5% | 0.12% |
| Dec 2025 | 56% | 24.4% | 15.2% | 2.9% | 1.3% | 0.13% |
| Jan 2026 | 56.5% | 22.3% | 15.7% | 3.8% | 1.6% | 0.15% |
| Feb 2026 | 52.8% | 20.9% | 19.5% | 4.7% | 2% | 0.14% |
| Mar 2026 | 52% | 19.7% | 21.6% | 4.9% | 1.7% | 0.17% |
| Apr 2026 | 50.3% | 24% | 19.6% | 4.5% | 1.5% | 0.12% |
| May 2026 | 49.8% | 23% | 19.8% | 5.7% | 1.6% | 0.1% |
| Jun 2026 | 53.2% | 22.5% | 17.1% | 5.7% | 1.4% | 0.11% |
| Jul 2026 | 50.4% | 23.9% | 17.9% | 5.6% | 2.1% | 0.12% |
| Aug 2026 | 50% | 25.2% | 17.2% | 5.8% | 1.7% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 36.6K | -5.4% | -0.5 points | |
| 2, held 2nd | 25.2% | 18.4K | +0.55% | +1.3 points | |
| 3, held 3rd | 17.2% | 12.6K | -8.1% | -0.7 points | |
| 4, held 4th | 5.8% | 4.2K | -1.9% | +0.2 points | |
| 5, held 5th | 1.7% | 1.3K | -20.9% | -0.4 points | |
| 6, held 6th | 0.15% | 110 | +22.2% | 0 points |
1.
Kindle
50%
held 1st · 36.6K estimated branded searches · -5.4% vs prior month · -0.5 points
2.
Kobo25.2%
held 2nd · 18.4K estimated branded searches · +0.55% vs prior month · +1.3 points
3.
Audible17.2%
held 3rd · 12.6K estimated branded searches · -8.1% vs prior month · -0.7 points
4.
Libby5.8%
held 4th · 4.2K estimated branded searches · -1.9% vs prior month · +0.2 points
1.7%
held 5th · 1.3K estimated branded searches · -20.9% vs prior month · -0.4 points
6.
Storytel0.15%
held 6th · 110 estimated branded searches · +22.2% vs prior month · 0 points
Compare search popularity between Kobo and its closest rivals
How has branded search demand for Kobo changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kobo in New Zealand rose from 14K to 18.4K.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among audiobook and ebook services in New Zealand increased from 20.3% to 25.2%.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among audiobook and ebook services in New Zealand peaked at 25.2% in August 2026 and was lowest at 19.7% in March 2026.
How did search popularity change for New Zealand audiobook and ebook services in August 2026?
3 changes
In August 2026, Kobo gained estimated Share of Search among audiobook and ebook services in New Zealand, from 23.9% to 25.2%.
In August 2026, Audible lost estimated Share of Search among audiobook and ebook services in New Zealand, from 17.9% to 17.2%.
Estimated monthly branded searches for Libby in New Zealand rose 64.6% over 11 measured months, from 2.6K to 4.2K in August 2026.
Which e-reader brands compete with Kobo?
Share of Search by month for Kindle, reMarkable, Kobo. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | reMarkable | Kobo | Boox | PocketBook |
|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 19.4% | 21.5% | 1.7% | 0.48% |
| Nov 2025 | 62.9% | 11.8% | 23.4% | 1.5% | 0.39% |
| Dec 2025 | 61.5% | 9.9% | 26.8% | 1.4% | 0.42% |
| Jan 2026 | 62.8% | 10.1% | 24.8% | 1.8% | 0.46% |
| Feb 2026 | 60.1% | 13.8% | 23.8% | 1.8% | 0.53% |
| Mar 2026 | 61.5% | 13% | 23.4% | 1.7% | 0.44% |
| Apr 2026 | 57.2% | 13.3% | 27.3% | 1.8% | 0.47% |
| May 2026 | 57.3% | 13.6% | 26.5% | 2.2% | 0.45% |
| Jun 2026 | 48.8% | 28.9% | 20.6% | 1.4% | 0.29% |
| Jul 2026 | 43.4% | 33.9% | 20.6% | 1.7% | 0.41% |
| Aug 2026 | 39.5% | 38.9% | 19.9% | 1.4% | 0.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.5% | 36.6K | -5.4% | -3.9 points | |
| 2, held 2nd | 38.9% | 36K | +19.2% | +5 points | |
| 3, held 3rd | 19.9% | 18.4K | +0.55% | -0.7 points | |
| 4, held 4th | 1.4% | 1.3K | -16.1% | -0.3 points | |
| 5, held 5th | 0.3% | 280 | -24.3% | -0.1 points |
1.
39.5%
held 1st · 36.6K estimated branded searches · -5.4% vs prior month · -3.9 points
38.9%
held 2nd · 36K estimated branded searches · +19.2% vs prior month · +5 points
3.
Kobo19.9%
held 3rd · 18.4K estimated branded searches · +0.55% vs prior month · -0.7 points
4.
Boox1.4%
held 4th · 1.3K estimated branded searches · -16.1% vs prior month · -0.3 points
0.3%
held 5th · 280 estimated branded searches · -24.3% vs prior month · -0.1 points
Compare search popularity between Kobo and its closest rivals
How has branded search demand for Kobo changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among e-reader brands in New Zealand decreased from 21.5% to 19.9%.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among e-reader brands in New Zealand peaked at 27.3% in April 2026 and was lowest at 19.9% in August 2026.
- Across the 11 months ending August 2026, Kobo fell from 2nd to 3rd among e-reader brands in New Zealand.
How did search popularity change for New Zealand e-reader brands in August 2026?
4 changes
In August 2026, reMarkable gained estimated Share of Search among e-reader brands in New Zealand, from 33.9% to 38.9%.
In August 2026, Kindle lost estimated Share of Search among e-reader brands in New Zealand, from 43.4% to 39.5%.
In August 2026, Kobo lost estimated Share of Search among e-reader brands in New Zealand, from 20.6% to 19.9%.
Estimated monthly branded searches for Boox in New Zealand rose 14% over 11 measured months, from 1.1K to 1.3K in August 2026.
How is Kobo measured?
Brandwave collects information about searches that people make online using Kobo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- e reader kobo
- kobo
- kobo app
- kobo audiobooks
- kobo clara
- kobo clara cover
- kobo clara2e
- kobo colour
- kobo com
- kobo cover
- kobo ebooks
- kobo inc
- kobo libra
- kobo libra 2
- kobo nia
- kobo nz
- kobo online
- kobo sage
- kobo stylus
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Is Kobo your brand?
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