Brandwave

E-reader brands in New Zealand:Which brands are most popular in search?

In August 2026, Kindle was the most searched among e-reader brands in New Zealand, with an estimated 36.6K branded searches and 39.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kindle39.5%
  2. reMarkable38.9%
  3. Kobo19.9%
  4. Boox1.4%
  5. PocketBook0.3%

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Share of SearchLeaderboard

Compare the e-reader brands New Zealand readers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among e-reader brands in New Zealand, by month

Share of Search by month for Kindle, reMarkable, Kobo. The figures are in the table below the chart.

View monthly share of search table
MonthKindlereMarkableKoboBooxPocketBook
Oct 202556.9%19.4%21.5%1.7%0.48%
Nov 202562.9%11.8%23.4%1.5%0.39%
Dec 202561.5%9.9%26.8%1.4%0.42%
Jan 202662.8%10.1%24.8%1.8%0.46%
Feb 202660.1%13.8%23.8%1.8%0.53%
Mar 202661.5%13%23.4%1.7%0.44%
Apr 202657.2%13.3%27.3%1.8%0.47%
May 202657.3%13.6%26.5%2.2%0.45%
Jun 202648.8%28.9%20.6%1.4%0.29%
Jul 202643.4%33.9%20.6%1.7%0.41%
Aug 202639.5%38.9%19.9%1.4%0.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Kindle

    39.5%

    held 1st · 36.6K estimated branded searches · -5.4% vs prior month · -3.9 points

  2. 2.reMarkable

    38.9%

    held 2nd · 36K estimated branded searches · +19.2% vs prior month · +5 points

  3. 3.Kobo

    19.9%

    held 3rd · 18.4K estimated branded searches · +0.55% vs prior month · -0.7 points

  4. 4.Boox

    1.4%

    held 4th · 1.3K estimated branded searches · -16.1% vs prior month · -0.3 points

  5. 5.PocketBook

    0.3%

    held 5th · 280 estimated branded searches · -24.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among e-reader brands in New Zealand?

In August 2026, Kindle was the most searched among e-reader brands in New Zealand, with an estimated 36.6K branded searches and 39.5% estimated Share of Search within this set. reMarkable is in 2nd place, 0.6 percentage points behind at 38.9% Share of Search.

New Zealand e-reader brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kindle56.9% → 39.5%62.9%Nov 202539.5%Aug 20261st
reMarkable19.4% → 38.9%38.9%Aug 20269.9%Dec 20253rd → 2nd
Kobo21.5% → 19.9%27.3%Apr 202619.9%Aug 20262nd → 3rd
Boox1.7% → 1.4%2.2%May 20261.4%Aug 20264th
PocketBook0.48% → 0.3%0.53%Feb 20260.29%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kindle’s estimated Share of Search among e-reader brands in New Zealand decreased from 56.9% to 39.5%.
  • Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among e-reader brands in New Zealand increased from 19.4% to 38.9%.
  • Across the 11 months ending August 2026, Kobo’s estimated Share of Search among e-reader brands in New Zealand decreased from 21.5% to 19.9%.
  • Across the 11 months ending August 2026, Kindle’s estimated Share of Search among e-reader brands in New Zealand peaked at 62.9% in November 2025 and was lowest at 39.5% in August 2026.
  • Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among e-reader brands in New Zealand peaked at 38.9% in August 2026 and was lowest at 9.9% in December 2025.
  • Across the 11 months ending August 2026, Kobo’s estimated Share of Search among e-reader brands in New Zealand peaked at 27.3% in April 2026 and was lowest at 19.9% in August 2026.
  • Across the 11 months ending August 2026, reMarkable rose from 3rd to 2nd among e-reader brands in New Zealand.
  • Across the 11 months ending August 2026, Kobo fell from 2nd to 3rd among e-reader brands in New Zealand.
  • Across the 11 months ending August 2026, Boox and PocketBook held steady: their estimated Share of Search among e-reader brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand e-reader brands in August 2026?

  1. In August 2026, reMarkable gained estimated Share of Search among e-reader brands in New Zealand, from 33.9% to 38.9%.

  2. In August 2026, Kindle lost estimated Share of Search among e-reader brands in New Zealand, from 43.4% to 39.5%.

  3. In August 2026, Kobo lost estimated Share of Search among e-reader brands in New Zealand, from 20.6% to 19.9%.

  4. Estimated monthly branded searches for Boox in New Zealand rose 14% over 11 measured months, from 1.1K to 1.3K in August 2026.

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