Boox vs Kindle:Which is more popular by branded search in New Zealand?
In August 2026, Kindle had more branded searches than Boox among e-reader brands in New Zealand. Kindle was estimated to have 36.6K branded searches compared to Boox’s 1.3K, and held a 39.5% Share of Search versus Boox’s 1.4%.
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Which is more popular in search, Boox or Kindle?
Compare the e-reader brands New Zealand readers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kindle, Boox. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | reMarkable | Kobo | Boox | PocketBook |
|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 19.4% | 21.5% | 1.7% | 0.48% |
| Nov 2025 | 62.9% | 11.8% | 23.4% | 1.5% | 0.39% |
| Dec 2025 | 61.5% | 9.9% | 26.8% | 1.4% | 0.42% |
| Jan 2026 | 62.8% | 10.1% | 24.8% | 1.8% | 0.46% |
| Feb 2026 | 60.1% | 13.8% | 23.8% | 1.8% | 0.53% |
| Mar 2026 | 61.5% | 13% | 23.4% | 1.7% | 0.44% |
| Apr 2026 | 57.2% | 13.3% | 27.3% | 1.8% | 0.47% |
| May 2026 | 57.3% | 13.6% | 26.5% | 2.2% | 0.45% |
| Jun 2026 | 48.8% | 28.9% | 20.6% | 1.4% | 0.29% |
| Jul 2026 | 43.4% | 33.9% | 20.6% | 1.7% | 0.41% |
| Aug 2026 | 39.5% | 38.9% | 19.9% | 1.4% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Boox and Kindle comparison changed over the last 12 months?
3 findings
- Kindle was ahead of Boox in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boox’s estimated Share of Search among e-reader brands in New Zealand moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
- Across the 11 months ending August 2026, Kindle’s estimated Share of Search among e-reader brands in New Zealand moved from 56.9% to 39.5%, and its estimated monthly branded searches moved from 37.1K to 36.6K.
How did search popularity change for New Zealand e-reader brands in August 2026?
2 changes
In August 2026, Kindle lost estimated Share of Search among e-reader brands in New Zealand, from 43.4% to 39.5%.
Estimated monthly branded searches for Boox in New Zealand rose 14% over 11 measured months, from 1.1K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Boox’s and Kindle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boox
3 branded search terms
- boox ereader
- boox tablet
- onyx boox
Kindle
17 branded search terms
- kindle
- kindle 11th generation
- kindle app
- kindle au
- kindle audiobooks
- kindle cloud reader
- kindle e reader
- kindle ebooks
- kindle ereader
- kindle nz
- kindle on line
- kindle paperwhite
- kindle paperwhite 11th generation
- kindle paperwhite 12th generation
- kindle paperwhite e reader
- kindle store
- kindle unlimited
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.