How popular isBoox in search?
In August 2026, there were an estimated 1.3K branded searches for Boox in New Zealand which is up 14% over the last 11 months. Boox holds 1.4% estimated Share of Search among New Zealand e-reader brands and is ranked 4th of 5 competitors for search popularity.
Kindle39.5%
reMarkable38.9%
Kobo19.9%
Boox1.4%PocketBook0.3%
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Which e-reader brands compete with Boox?
Share of Search by month for Kindle, reMarkable, Kobo, Boox. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | reMarkable | Kobo | Boox | PocketBook |
|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 19.4% | 21.5% | 1.7% | 0.48% |
| Nov 2025 | 62.9% | 11.8% | 23.4% | 1.5% | 0.39% |
| Dec 2025 | 61.5% | 9.9% | 26.8% | 1.4% | 0.42% |
| Jan 2026 | 62.8% | 10.1% | 24.8% | 1.8% | 0.46% |
| Feb 2026 | 60.1% | 13.8% | 23.8% | 1.8% | 0.53% |
| Mar 2026 | 61.5% | 13% | 23.4% | 1.7% | 0.44% |
| Apr 2026 | 57.2% | 13.3% | 27.3% | 1.8% | 0.47% |
| May 2026 | 57.3% | 13.6% | 26.5% | 2.2% | 0.45% |
| Jun 2026 | 48.8% | 28.9% | 20.6% | 1.4% | 0.29% |
| Jul 2026 | 43.4% | 33.9% | 20.6% | 1.7% | 0.41% |
| Aug 2026 | 39.5% | 38.9% | 19.9% | 1.4% | 0.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.5% | 36.6K | -5.4% | -3.9 points | |
| 2, held 2nd | 38.9% | 36K | +19.2% | +5 points | |
| 3, held 3rd | 19.9% | 18.4K | +0.55% | -0.7 points | |
| 4, held 4th | 1.4% | 1.3K | -16.1% | -0.3 points | |
| 5, held 5th | 0.3% | 280 | -24.3% | -0.1 points |
1.
39.5%
held 1st · 36.6K estimated branded searches · -5.4% vs prior month · -3.9 points
38.9%
held 2nd · 36K estimated branded searches · +19.2% vs prior month · +5 points
3.
Kobo19.9%
held 3rd · 18.4K estimated branded searches · +0.55% vs prior month · -0.7 points
4.
Boox1.4%
held 4th · 1.3K estimated branded searches · -16.1% vs prior month · -0.3 points
0.3%
held 5th · 280 estimated branded searches · -24.3% vs prior month · -0.1 points
Compare search popularity between Boox and its closest rivals
How has branded search demand for Boox changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Boox in New Zealand rose from 1.1K to 1.3K.
- Across the 11 months ending August 2026, Boox’s estimated Share of Search among e-reader brands in New Zealand held steady, from 1.7% to 1.4%.
How did search popularity change for New Zealand e-reader brands in August 2026?
4 changes
In August 2026, reMarkable gained estimated Share of Search among e-reader brands in New Zealand, from 33.9% to 38.9%.
In August 2026, Kindle lost estimated Share of Search among e-reader brands in New Zealand, from 43.4% to 39.5%.
In August 2026, Kobo lost estimated Share of Search among e-reader brands in New Zealand, from 20.6% to 19.9%.
Estimated monthly branded searches for Boox in New Zealand rose 14% over 11 measured months, from 1.1K to 1.3K in August 2026.
How is Boox measured?
Brandwave collects information about searches that people make online using Boox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- boox ereader
- boox tablet
- onyx boox
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Is Boox your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.