Boox vs PocketBook:Which is more popular by branded search in New Zealand?
In August 2026, Boox had more branded searches than PocketBook among e-reader brands in New Zealand. Boox was estimated to have 1.3K branded searches compared to PocketBook’s 280, and held a 1.4% Share of Search versus PocketBook’s 0.3%.
Follow Boox vs PocketBook and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Boox or PocketBook?
Compare the e-reader brands New Zealand readers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boox, PocketBook. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | reMarkable | Kobo | Boox | PocketBook |
|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 19.4% | 21.5% | 1.7% | 0.48% |
| Nov 2025 | 62.9% | 11.8% | 23.4% | 1.5% | 0.39% |
| Dec 2025 | 61.5% | 9.9% | 26.8% | 1.4% | 0.42% |
| Jan 2026 | 62.8% | 10.1% | 24.8% | 1.8% | 0.46% |
| Feb 2026 | 60.1% | 13.8% | 23.8% | 1.8% | 0.53% |
| Mar 2026 | 61.5% | 13% | 23.4% | 1.7% | 0.44% |
| Apr 2026 | 57.2% | 13.3% | 27.3% | 1.8% | 0.47% |
| May 2026 | 57.3% | 13.6% | 26.5% | 2.2% | 0.45% |
| Jun 2026 | 48.8% | 28.9% | 20.6% | 1.4% | 0.29% |
| Jul 2026 | 43.4% | 33.9% | 20.6% | 1.7% | 0.41% |
| Aug 2026 | 39.5% | 38.9% | 19.9% | 1.4% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Boox and PocketBook comparison changed over the last 12 months?
3 findings
- Boox was ahead of PocketBook in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boox’s estimated Share of Search among e-reader brands in New Zealand moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
- Across the 11 months ending August 2026, PocketBook’s estimated Share of Search among e-reader brands in New Zealand moved from 0.48% to 0.3%, and its estimated monthly branded searches moved from 310 to 280.
How did search popularity change for New Zealand e-reader brands in August 2026?
1 change
Estimated monthly branded searches for Boox in New Zealand rose 14% over 11 measured months, from 1.1K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Boox’s and PocketBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boox
3 branded search terms
- boox ereader
- boox tablet
- onyx boox
PocketBook
6 branded search terms
- ereader pocketbook
- pocketbook
- pocketbook de
- pocketbook nz
- pocketbook online
- small pocketbook
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.