Kobo vs reMarkable:Which is more popular by branded search in New Zealand?
In August 2026, reMarkable had more branded searches than Kobo among e-reader brands in New Zealand. reMarkable was estimated to have 36K branded searches compared to Kobo’s 18.4K, and held a 38.9% Share of Search versus Kobo’s 19.9%.
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Which is more popular in search, Kobo or reMarkable?
Compare the e-reader brands New Zealand readers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for reMarkable, Kobo. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | reMarkable | Kobo | Boox | PocketBook |
|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 19.4% | 21.5% | 1.7% | 0.48% |
| Nov 2025 | 62.9% | 11.8% | 23.4% | 1.5% | 0.39% |
| Dec 2025 | 61.5% | 9.9% | 26.8% | 1.4% | 0.42% |
| Jan 2026 | 62.8% | 10.1% | 24.8% | 1.8% | 0.46% |
| Feb 2026 | 60.1% | 13.8% | 23.8% | 1.8% | 0.53% |
| Mar 2026 | 61.5% | 13% | 23.4% | 1.7% | 0.44% |
| Apr 2026 | 57.2% | 13.3% | 27.3% | 1.8% | 0.47% |
| May 2026 | 57.3% | 13.6% | 26.5% | 2.2% | 0.45% |
| Jun 2026 | 48.8% | 28.9% | 20.6% | 1.4% | 0.29% |
| Jul 2026 | 43.4% | 33.9% | 20.6% | 1.7% | 0.41% |
| Aug 2026 | 39.5% | 38.9% | 19.9% | 1.4% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Kobo and reMarkable comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: reMarkable took it in June 2026.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among e-reader brands in New Zealand moved from 21.5% to 19.9%, and its estimated monthly branded searches moved from 14K to 18.4K.
- Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among e-reader brands in New Zealand moved from 19.4% to 38.9%, and its estimated monthly branded searches moved from 12.7K to 36K.
How did search popularity change for New Zealand e-reader brands in August 2026?
2 changes
In August 2026, reMarkable gained estimated Share of Search among e-reader brands in New Zealand, from 33.9% to 38.9%.
In August 2026, Kobo lost estimated Share of Search among e-reader brands in New Zealand, from 20.6% to 19.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Kobo’s and reMarkable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kobo
19 branded search terms
- e reader kobo
- kobo
- kobo app
- kobo audiobooks
- kobo clara
- kobo clara cover
- kobo clara2e
- kobo colour
- kobo com
- kobo cover
- kobo ebooks
- kobo inc
- kobo libra
- kobo libra 2
- kobo nia
- kobo nz
- kobo online
- kobo sage
- kobo stylus
reMarkable
15 branded search terms
- my remarkable
- remarkable
- remarkable 2
- remarkable com
- remarkable ereader
- remarkable marker
- remarkable near me
- remarkable new zealand
- remarkable notebooks
- remarkable nz
- remarkable online
- remarkable pro
- remarkable shop
- remarkable tablet
- the remarkable
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.