Brandwave

How popular isreMarkable in search?

In August 2026, there were an estimated 36K branded searches for reMarkable in New Zealand which is up 184% over the last 11 months. reMarkable holds 38.9% estimated Share of Search among New Zealand e-reader brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Kindle39.5%
  2. reMarkable38.9%
  3. Kobo19.9%
  4. Boox1.4%
  5. PocketBook0.3%
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Which e-reader brands compete with reMarkable?

reMarkable against e-reader brands in New Zealand, by month

Share of Search by month for Kindle, reMarkable, Kobo. The figures are in the table below the chart.

View monthly share of search table
MonthKindlereMarkableKoboBooxPocketBook
Oct 202556.9%19.4%21.5%1.7%0.48%
Nov 202562.9%11.8%23.4%1.5%0.39%
Dec 202561.5%9.9%26.8%1.4%0.42%
Jan 202662.8%10.1%24.8%1.8%0.46%
Feb 202660.1%13.8%23.8%1.8%0.53%
Mar 202661.5%13%23.4%1.7%0.44%
Apr 202657.2%13.3%27.3%1.8%0.47%
May 202657.3%13.6%26.5%2.2%0.45%
Jun 202648.8%28.9%20.6%1.4%0.29%
Jul 202643.4%33.9%20.6%1.7%0.41%
Aug 202639.5%38.9%19.9%1.4%0.3%
Sep 2026—————

  1. 1.Kindle

    39.5%

    held 1st · 36.6K estimated branded searches · -5.4% vs prior month · -3.9 points

  2. 2.reMarkable

    38.9%

    held 2nd · 36K estimated branded searches · +19.2% vs prior month · +5 points

  3. 3.Kobo

    19.9%

    held 3rd · 18.4K estimated branded searches · +0.55% vs prior month · -0.7 points

  4. 4.Boox

    1.4%

    held 4th · 1.3K estimated branded searches · -16.1% vs prior month · -0.3 points

  5. 5.PocketBook

    0.3%

    held 5th · 280 estimated branded searches · -24.3% vs prior month · -0.1 points

Compare search popularity between reMarkable and its closest rivals

How has branded search demand for reMarkable changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for reMarkable in New Zealand rose from 12.7K to 36K.
  • Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among e-reader brands in New Zealand increased from 19.4% to 38.9%.
  • Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among e-reader brands in New Zealand peaked at 38.9% in August 2026 and was lowest at 9.9% in December 2025.
  • Across the 11 months ending August 2026, reMarkable rose from 3rd to 2nd among e-reader brands in New Zealand.

How did search popularity change for New Zealand e-reader brands in August 2026?

  1. In August 2026, reMarkable gained estimated Share of Search among e-reader brands in New Zealand, from 33.9% to 38.9%.

  2. In August 2026, Kindle lost estimated Share of Search among e-reader brands in New Zealand, from 43.4% to 39.5%.

  3. In August 2026, Kobo lost estimated Share of Search among e-reader brands in New Zealand, from 20.6% to 19.9%.

  4. Estimated monthly branded searches for Boox in New Zealand rose 14% over 11 measured months, from 1.1K to 1.3K in August 2026.

How is reMarkable measured?

Brandwave collects information about searches that people make online using reMarkable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • my remarkable
  • remarkable
  • remarkable 2
  • remarkable com
  • remarkable ereader
  • remarkable marker
  • remarkable near me
  • remarkable new zealand
  • remarkable notebooks
  • remarkable nz
  • remarkable online
  • remarkable pro
  • remarkable shop
  • remarkable tablet
  • the remarkable

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How the Brand Demand Index is measured

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