Kindle vs reMarkable:Which is more popular by branded search in New Zealand?
In August 2026, Kindle had more branded searches than reMarkable among e-reader brands in New Zealand. Kindle was estimated to have 36.6K branded searches compared to reMarkable’s 36K, and held a 39.5% Share of Search versus reMarkable’s 38.9%.
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Which is more popular in search, Kindle or reMarkable?
Compare the e-reader brands New Zealand readers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kindle, reMarkable. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | reMarkable | Kobo | Boox | PocketBook |
|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 19.4% | 21.5% | 1.7% | 0.48% |
| Nov 2025 | 62.9% | 11.8% | 23.4% | 1.5% | 0.39% |
| Dec 2025 | 61.5% | 9.9% | 26.8% | 1.4% | 0.42% |
| Jan 2026 | 62.8% | 10.1% | 24.8% | 1.8% | 0.46% |
| Feb 2026 | 60.1% | 13.8% | 23.8% | 1.8% | 0.53% |
| Mar 2026 | 61.5% | 13% | 23.4% | 1.7% | 0.44% |
| Apr 2026 | 57.2% | 13.3% | 27.3% | 1.8% | 0.47% |
| May 2026 | 57.3% | 13.6% | 26.5% | 2.2% | 0.45% |
| Jun 2026 | 48.8% | 28.9% | 20.6% | 1.4% | 0.29% |
| Jul 2026 | 43.4% | 33.9% | 20.6% | 1.7% | 0.41% |
| Aug 2026 | 39.5% | 38.9% | 19.9% | 1.4% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Kindle and reMarkable comparison changed over the last 12 months?
3 findings
- Kindle was ahead of reMarkable in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kindle’s estimated Share of Search among e-reader brands in New Zealand moved from 56.9% to 39.5%, and its estimated monthly branded searches moved from 37.1K to 36.6K.
- Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among e-reader brands in New Zealand moved from 19.4% to 38.9%, and its estimated monthly branded searches moved from 12.7K to 36K.
How did search popularity change for New Zealand e-reader brands in August 2026?
2 changes
In August 2026, reMarkable gained estimated Share of Search among e-reader brands in New Zealand, from 33.9% to 38.9%.
In August 2026, Kindle lost estimated Share of Search among e-reader brands in New Zealand, from 43.4% to 39.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Kindle’s and reMarkable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kindle
17 branded search terms
- kindle
- kindle 11th generation
- kindle app
- kindle au
- kindle audiobooks
- kindle cloud reader
- kindle e reader
- kindle ebooks
- kindle ereader
- kindle nz
- kindle on line
- kindle paperwhite
- kindle paperwhite 11th generation
- kindle paperwhite 12th generation
- kindle paperwhite e reader
- kindle store
- kindle unlimited
reMarkable
15 branded search terms
- my remarkable
- remarkable
- remarkable 2
- remarkable com
- remarkable ereader
- remarkable marker
- remarkable near me
- remarkable new zealand
- remarkable notebooks
- remarkable nz
- remarkable online
- remarkable pro
- remarkable shop
- remarkable tablet
- the remarkable
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.