Brandwave

How popular isPocketBook in search?

In August 2026, there were an estimated 280 branded searches for PocketBook in New Zealand which is down 9.7% over the last 11 months. PocketBook holds 0.3% estimated Share of Search among New Zealand e-reader brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Kindle39.5%
  2. reMarkable38.9%
  3. Kobo19.9%
  4. Boox1.4%
  5. PocketBook0.3%
PocketBook website (opens in a new tab)

Follow PocketBook and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which e-reader brands compete with PocketBook?

PocketBook against e-reader brands in New Zealand, by month

Share of Search by month for Kindle, reMarkable, Kobo, PocketBook. The figures are in the table below the chart.

View monthly share of search table
MonthKindlereMarkableKoboBooxPocketBook
Oct 202556.9%19.4%21.5%1.7%0.48%
Nov 202562.9%11.8%23.4%1.5%0.39%
Dec 202561.5%9.9%26.8%1.4%0.42%
Jan 202662.8%10.1%24.8%1.8%0.46%
Feb 202660.1%13.8%23.8%1.8%0.53%
Mar 202661.5%13%23.4%1.7%0.44%
Apr 202657.2%13.3%27.3%1.8%0.47%
May 202657.3%13.6%26.5%2.2%0.45%
Jun 202648.8%28.9%20.6%1.4%0.29%
Jul 202643.4%33.9%20.6%1.7%0.41%
Aug 202639.5%38.9%19.9%1.4%0.3%
Sep 2026—————

  1. 1.Kindle

    39.5%

    held 1st · 36.6K estimated branded searches · -5.4% vs prior month · -3.9 points

  2. 2.reMarkable

    38.9%

    held 2nd · 36K estimated branded searches · +19.2% vs prior month · +5 points

  3. 3.Kobo

    19.9%

    held 3rd · 18.4K estimated branded searches · +0.55% vs prior month · -0.7 points

  4. 4.Boox

    1.4%

    held 4th · 1.3K estimated branded searches · -16.1% vs prior month · -0.3 points

  5. 5.PocketBook

    0.3%

    held 5th · 280 estimated branded searches · -24.3% vs prior month · -0.1 points

Compare search popularity between PocketBook and its closest rivals

How has branded search demand for PocketBook changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PocketBook in New Zealand fell from 310 to 280.
  • Across the 11 months ending August 2026, PocketBook’s estimated Share of Search among e-reader brands in New Zealand held steady, from 0.48% to 0.3%.

How did search popularity change for New Zealand e-reader brands in August 2026?

  1. In August 2026, reMarkable gained estimated Share of Search among e-reader brands in New Zealand, from 33.9% to 38.9%.

  2. In August 2026, Kindle lost estimated Share of Search among e-reader brands in New Zealand, from 43.4% to 39.5%.

  3. In August 2026, Kobo lost estimated Share of Search among e-reader brands in New Zealand, from 20.6% to 19.9%.

  4. Estimated monthly branded searches for Boox in New Zealand rose 14% over 11 measured months, from 1.1K to 1.3K in August 2026.

How is PocketBook measured?

Brandwave collects information about searches that people make online using PocketBook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • ereader pocketbook
  • pocketbook
  • pocketbook de
  • pocketbook nz
  • pocketbook online
  • small pocketbook

Do you work for PocketBook? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is PocketBook your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record