Epic vs Libby:Which is more popular?
In September 2026, Epic had more branded searches than Libby among kids reading apps in New Zealand. Epic had about 19,500 branded searches, while Libby had 210. Epic made up 28.8% of all kids reading app searches we track, and Libby accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Libby appeared in three of the five answers and Epic in two. Epic and Libby were each mentioned first in two of the four answers that named either.
Who do people search for more?
Epic, about 93 searches for every 1 for Libby
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top kids reading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Libby was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Epic was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Epic and Libby were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids reading apps
5 answers
Asked ChatGPT
“Which kids reading app should I use in New Zealand?”
Asked ChatGPT
“What are the best kids reading apps in New Zealand?”
Asked ChatGPT
“What's the best kids reading app in New Zealand for learning to read?”
Searched Google, AI Overview
“kids reading apps”
Searched Google, AI Overview
“digital library for kids”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Epic or Libby more popular in search?
This chart shows how often people search Google for Epic and Libby by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.
Share of searches by month for Epic, Libby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reading Eggs | Epic | Khan Academy | Sunshine Online | Raz-Kids | Teach Your Monster to Read | Libby | Wushka |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 23.8% | 17.5% | 17.4% | 1% | 0.85% | 0.24% | 0.16% |
| Nov 2025 | 39.8% | 29.1% | 14.6% | 14.5% | 0.71% | 0.87% | 0.31% | 0.11% |
| Dec 2025 | 39.3% | 24.5% | 21.5% | 11.7% | 0.68% | 1% | 1.3% | 0.1% |
| Jan 2026 | 36.8% | 6.1% | 45.3% | 7.3% | 0.78% | 1.5% | 2.2% | 0.11% |
| Feb 2026 | 40.7% | 27% | 14.9% | 14.9% | 0.88% | 1.2% | 0.39% | 0.02% |
| Mar 2026 | 40.9% | 26.3% | 12.2% | 18.3% | 0.83% | 1.1% | 0.26% | 0.09% |
| Apr 2026 | 41.7% | 21.2% | 18.7% | 15.2% | 1.1% | 1.1% | 0.6% | 0.41% |
| May 2026 | 36.8% | 27.6% | 16.5% | 16.4% | 0.98% | 0.98% | 0.29% | 0.43% |
| Jun 2026 | 36.7% | 27.5% | 16.6% | 16.4% | 1.1% | 0.98% | 0.29% | 0.36% |
| Jul 2026 | 41.7% | 21.2% | 19% | 15.2% | 1.1% | 1.1% | 0.49% | 0.21% |
| Aug 2026 | 41.4% | 25.3% | 15.3% | 15.1% | 1.2% | 1.1% | 0.32% | 0.17% |
| Sep 2026 | 39.9% | 28.8% | 14.7% | 14.6% | 0.87% | 0.71% | 0.31% | 0.16% |
How has the Epic and Libby comparison changed over the last 12 months?
3 findings
- Epic was ahead of Libby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Epic’s share of searches among kids reading apps in New Zealand moved from 23.8% to 28.8%, and its estimated monthly branded searches moved from 16.5K to 19.5K.
- Across the 12 months ending September 2026, Libby’s share of searches among kids reading apps in New Zealand moved from 0.24% to 0.31%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand kids reading apps in September 2026?
2 changes
In September 2026, Epic gained share of searches among kids reading apps in New Zealand, from 25.3% to 28.8%.
Estimated monthly branded searches for Libby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Epic’s and Libby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids reading apps
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