How popular isGoogle Translate in search?

In August 2026, there were an estimated 598K branded searches for Google Translate in New Zealand which held steady over the last 11 months. Google Translate holds 92% estimated Share of Search among New Zealand translation tools and is ranked 1st of 5 competitors for search popularity.

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Which translation tools compete with Google Translate?

Google Translate against translation tools in New Zealand, by month

Month	Google Translate	DeepL	Reverso	Microsoft Translator	Papago
Oct 2025	95.6%	3.6%	0.49%	0.06%	0.3%
Nov 2025	95.5%	3.6%	0.53%	0.15%	0.24%
Dec 2025	95.7%	3.4%	0.54%	0.13%	0.26%
Jan 2026	95.6%	3.4%	0.55%	0.13%	0.33%
Feb 2026	94.5%	4.5%	0.48%	0.1%	0.36%
Mar 2026	93.7%	5.4%	0.52%	0.07%	0.3%
Apr 2026	94.1%	5.1%	0.57%	0.04%	0.21%
May 2026	92.6%	6.8%	0.38%	0.03%	0.22%
Jun 2026	92.9%	6.6%	0.28%	0.04%	0.18%
Jul 2026	87.8%	11.6%	0.32%	0.05%	0.22%
Aug 2026	92%	7%	0.4%	0.39%	0.26%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Translate Google	92%	598K	-8.3%	+4.2 points
2, held 2nd	DeepL	7%	45.3K	-47.5%	-4.6 points
3, held 3rd	Reverso	0.4%	2.6K	+12%	+0.1 points
4, moved from 5th to 4th	Microsoft Translator Microsoft	0.39%	2.5K	+578.4%	+0.3 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Papago	0.26%	1.7K	+6.2%	0 pointsmoved from 4th to 5th

1.Google Translate
92%
held 1st · 598K estimated branded searches · -8.3% vs prior month · +4.2 points
2.DeepL
7%
held 2nd · 45.3K estimated branded searches · -47.5% vs prior month · -4.6 points
3.Reverso
0.4%
held 3rd · 2.6K estimated branded searches · +12% vs prior month · +0.1 points
4.Microsoft Translator
0.39%
moved from 5th to 4th · 2.5K estimated branded searches · +578.4% vs prior month · +0.3 points
5.Papago
0.26%
moved from 4th to 5th · 1.7K estimated branded searches · +6.2% vs prior month · 0 points

Compare search popularity between Google Translate and its closest rivals

How has branded search demand for Google Translate changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Translate in New Zealand held steady, from 578K to 598K.
Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation tools in New Zealand decreased from 95.6% to 92%.
Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation tools in New Zealand peaked at 95.7% in December 2025 and was lowest at 87.8% in July 2026.

How did search popularity change for New Zealand translation tools in August 2026?

5 changes

In August 2026, Google Translate gained estimated Share of Search among translation tools in New Zealand, from 87.8% to 92%.
In August 2026, DeepL lost estimated Share of Search among translation tools in New Zealand, from 11.6% to 7%.
In August 2026, Microsoft Translator rose from 5th to 4th among translation tools in New Zealand.
In August 2026, Papago fell from 4th to 5th among translation tools in New Zealand.
Estimated monthly branded searches for Reverso in New Zealand fell 11.8% over 11 measured months, from 3K to 2.6K in August 2026.

How is Google Translate measured?

Brandwave collects information about searches that people make online using Google Translate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms