How popular isGoogle Drive in search?

In August 2026, there were an estimated 209K branded searches for Google Drive in New Zealand which is up 22.7% over the last 11 months. Google Drive holds 57% estimated Share of Search among New Zealand cloud storage services and is ranked 1st of 6 competitors for search popularity.

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Which cloud storage services compete with Google Drive?

Google Drive against cloud storage services in New Zealand, by month

Month	Google Drive	OneDrive	iCloud	Dropbox	WeTransfer	Box
Oct 2025	51.8%	19.3%	13.1%	8.9%	6.9%	0.05%
Nov 2025	49%	18%	15%	10.1%	7.9%	0.07%
Dec 2025	44.2%	16.3%	19.8%	11%	8.6%	0.09%
Jan 2026	46.3%	17.2%	17.6%	11.5%	7.4%	0.09%
Feb 2026	50.1%	18.5%	13%	10.2%	8.1%	0.07%
Mar 2026	53.6%	20%	11.4%	9%	5.9%	0.05%
Apr 2026	48.6%	18.9%	14.7%	9.9%	7.9%	0.07%
May 2026	49.4%	23.4%	12.3%	8.3%	6.5%	0.06%
Jun 2026	53.8%	17%	13.1%	8.9%	7.1%	0.06%
Jul 2026	53.5%	18%	12.5%	8.1%	7.8%	0.08%
Aug 2026	57%	17.4%	11.6%	7.8%	6.2%	0.05%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Drive Google	57%	209K	+33.1%	+3.4 points
2, held 2nd	OneDrive Microsoft	17.4%	63.6K	+20.7%	-0.6 points
3, held 3rd	iCloud Apple	11.6%	42.6K	+16.4%	-0.9 points
4, held 4th	Dropbox	7.8%	28.7K	+20.3%	-0.3 points
5, held 5th	WeTransfer	6.2%	22.8K	-0.65%	-1.6 points
6, held 6th	Box	0.05%	200	-16.7%	0 points

1.Google Drive
57%
held 1st · 209K estimated branded searches · +33.1% vs prior month · +3.4 points
2.OneDrive
17.4%
held 2nd · 63.6K estimated branded searches · +20.7% vs prior month · -0.6 points
3.iCloud
11.6%
held 3rd · 42.6K estimated branded searches · +16.4% vs prior month · -0.9 points
4.Dropbox
7.8%
held 4th · 28.7K estimated branded searches · +20.3% vs prior month · -0.3 points
5.WeTransfer
6.2%
held 5th · 22.8K estimated branded searches · -0.65% vs prior month · -1.6 points
6.Box
0.05%
held 6th · 200 estimated branded searches · -16.7% vs prior month · 0 points

Compare search popularity between Google Drive and its closest rivals

How has branded search demand for Google Drive changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Drive in New Zealand rose from 170K to 209K.
Across the 11 months ending August 2026, Google Drive’s estimated Share of Search among cloud storage services in New Zealand increased from 51.8% to 57%.
Across the 11 months ending August 2026, Google Drive’s estimated Share of Search among cloud storage services in New Zealand peaked at 57% in August 2026 and was lowest at 44.2% in December 2025.

How did search popularity change for New Zealand cloud storage services in August 2026?

5 changes

In August 2026, Google Drive gained estimated Share of Search among cloud storage services in New Zealand, from 53.5% to 57%.
In August 2026, WeTransfer lost estimated Share of Search among cloud storage services in New Zealand, from 7.8% to 6.2%.
In August 2026, iCloud lost estimated Share of Search among cloud storage services in New Zealand, from 12.5% to 11.6%.
In August 2026, OneDrive lost estimated Share of Search among cloud storage services in New Zealand, from 18% to 17.4%.
Estimated monthly branded searches for Box in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.

How is Google Drive measured?

Brandwave collects information about searches that people make online using Google Drive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms