Box vs Google Drive:Which is more popular by branded search in New Zealand?
In August 2026, Google Drive had more branded searches than Box among cloud storage services in New Zealand. Google Drive was estimated to have 209K branded searches compared to Box’s 200, and held a 57% Share of Search versus Box’s 0.05%.
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Which is more popular in search, Box or Google Drive?
Compare the cloud storage and file sharing services New Zealanders keep files in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Drive, Box. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Drive | OneDrive | iCloud | Dropbox | WeTransfer | Box |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 19.3% | 13.1% | 8.9% | 6.9% | 0.05% |
| Nov 2025 | 49% | 18% | 15% | 10.1% | 7.9% | 0.07% |
| Dec 2025 | 44.2% | 16.3% | 19.8% | 11% | 8.6% | 0.09% |
| Jan 2026 | 46.3% | 17.2% | 17.6% | 11.5% | 7.4% | 0.09% |
| Feb 2026 | 50.1% | 18.5% | 13% | 10.2% | 8.1% | 0.07% |
| Mar 2026 | 53.6% | 20% | 11.4% | 9% | 5.9% | 0.05% |
| Apr 2026 | 48.6% | 18.9% | 14.7% | 9.9% | 7.9% | 0.07% |
| May 2026 | 49.4% | 23.4% | 12.3% | 8.3% | 6.5% | 0.06% |
| Jun 2026 | 53.8% | 17% | 13.1% | 8.9% | 7.1% | 0.06% |
| Jul 2026 | 53.5% | 18% | 12.5% | 8.1% | 7.8% | 0.08% |
| Aug 2026 | 57% | 17.4% | 11.6% | 7.8% | 6.2% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Box and Google Drive comparison changed over the last 12 months?
3 findings
- Google Drive was ahead of Box in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Box’s estimated Share of Search among cloud storage services in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 160 to 200.
- Across the 11 months ending August 2026, Google Drive’s estimated Share of Search among cloud storage services in New Zealand moved from 51.8% to 57%, and its estimated monthly branded searches moved from 170K to 209K.
How did search popularity change for New Zealand cloud storage services in August 2026?
2 changes
In August 2026, Google Drive gained estimated Share of Search among cloud storage services in New Zealand, from 53.5% to 57%.
Estimated monthly branded searches for Box in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Box’s and Google Drive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Box
4 branded search terms
- box cloud storage
- box com
- box storage
- drop box cloud storage
Google Drive
24 branded search terms
- drive google com
- google drive
- google drive app
- google drive app store
- google drive backup
- google drive cloud storage
- google drive com
- google drive cost
- google drive desktop app
- google drive download
- google drive file sharing
- google drive for desktop
- google drive for mac
- google drive for windows
- google drive near me
- google drive nz
- google drive online
- google drive photos
- google drive pricing
- google drive storage
- google drive storage cost
- googledrive
- googledrive storage
- my google drive
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.