Brandwave

Cloud storage services in New Zealand:Which brands are most popular in search?

In August 2026, Google Drive was the most searched among cloud storage services in New Zealand, with an estimated 209K branded searches and 57% estimated Share of Search within this set.

Share of Search, August 2026
  1. Google Drive57%
  2. OneDrive17.4%
  3. iCloud11.6%
  4. Dropbox7.8%
  5. WeTransfer6.2%
  6. Box0.05%

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Share of SearchLeaderboard

Compare the cloud storage and file sharing services New Zealanders keep files in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cloud storage services in New Zealand, by month

Share of Search by month for Google Drive, OneDrive, iCloud, Dropbox, WeTransfer. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveOneDriveiCloudDropboxWeTransferBox
Oct 202551.8%19.3%13.1%8.9%6.9%0.05%
Nov 202549%18%15%10.1%7.9%0.07%
Dec 202544.2%16.3%19.8%11%8.6%0.09%
Jan 202646.3%17.2%17.6%11.5%7.4%0.09%
Feb 202650.1%18.5%13%10.2%8.1%0.07%
Mar 202653.6%20%11.4%9%5.9%0.05%
Apr 202648.6%18.9%14.7%9.9%7.9%0.07%
May 202649.4%23.4%12.3%8.3%6.5%0.06%
Jun 202653.8%17%13.1%8.9%7.1%0.06%
Jul 202653.5%18%12.5%8.1%7.8%0.08%
Aug 202657%17.4%11.6%7.8%6.2%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Google Drive

    57%

    held 1st · 209K estimated branded searches · +33.1% vs prior month · +3.4 points

  2. 2.OneDrive

    17.4%

    held 2nd · 63.6K estimated branded searches · +20.7% vs prior month · -0.6 points

  3. 3.iCloud

    11.6%

    held 3rd · 42.6K estimated branded searches · +16.4% vs prior month · -0.9 points

  4. 4.Dropbox

    7.8%

    held 4th · 28.7K estimated branded searches · +20.3% vs prior month · -0.3 points

  5. 5.WeTransfer

    6.2%

    held 5th · 22.8K estimated branded searches · -0.65% vs prior month · -1.6 points

  6. 6.Box

    0.05%

    held 6th · 200 estimated branded searches · -16.7% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among cloud storage services in New Zealand?

In August 2026, Google Drive was the most searched among cloud storage services in New Zealand, with an estimated 209K branded searches and 57% estimated Share of Search within this set. OneDrive is in 2nd place, 39.6 percentage points behind at 17.4% Share of Search.

New Zealand cloud storage services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Drive51.8% → 57%57%Aug 202644.2%Dec 20251st
OneDrive19.3% → 17.4%23.4%May 202616.3%Dec 20252nd
iCloud13.1% → 11.6%19.8%Dec 202511.4%Mar 20263rd
Dropbox8.9% → 7.8%11.5%Jan 20267.8%Aug 20264th
WeTransfer6.9% → 6.2%8.6%Dec 20255.9%Mar 20265th
Box0.05%0.09%Dec 20250.05%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Drive’s estimated Share of Search among cloud storage services in New Zealand increased from 51.8% to 57%.
  • Across the 11 months ending August 2026, OneDrive’s estimated Share of Search among cloud storage services in New Zealand decreased from 19.3% to 17.4%.
  • Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services in New Zealand decreased from 13.1% to 11.6%.
  • Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among cloud storage services in New Zealand decreased from 8.9% to 7.8%.
  • Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among cloud storage services in New Zealand decreased from 6.9% to 6.2%.
  • Across the 11 months ending August 2026, Google Drive’s estimated Share of Search among cloud storage services in New Zealand peaked at 57% in August 2026 and was lowest at 44.2% in December 2025.
  • Across the 11 months ending August 2026, OneDrive’s estimated Share of Search among cloud storage services in New Zealand peaked at 23.4% in May 2026 and was lowest at 16.3% in December 2025.
  • Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services in New Zealand peaked at 19.8% in December 2025 and was lowest at 11.4% in March 2026.
  • Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among cloud storage services in New Zealand peaked at 11.5% in January 2026 and was lowest at 7.8% in August 2026.
  • Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among cloud storage services in New Zealand peaked at 8.6% in December 2025 and was lowest at 5.9% in March 2026.
  • Across the 11 months ending August 2026, Box held steady: its estimated Share of Search among cloud storage services in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand cloud storage services in August 2026?

  1. In August 2026, Google Drive gained estimated Share of Search among cloud storage services in New Zealand, from 53.5% to 57%.

  2. In August 2026, WeTransfer lost estimated Share of Search among cloud storage services in New Zealand, from 7.8% to 6.2%.

  3. In August 2026, iCloud lost estimated Share of Search among cloud storage services in New Zealand, from 12.5% to 11.6%.

  4. In August 2026, OneDrive lost estimated Share of Search among cloud storage services in New Zealand, from 18% to 17.4%.

  5. Estimated monthly branded searches for Box in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.

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