Dropbox vs iCloud:Which is more popular by branded search in New Zealand?
In August 2026, iCloud had more branded searches than Dropbox among cloud storage services in New Zealand. iCloud was estimated to have 42.6K branded searches compared to Dropbox’s 28.7K, and held an 11.6% Share of Search versus Dropbox’s 7.8%.
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Which is more popular in search, Dropbox or iCloud?
Compare the cloud storage and file sharing services New Zealanders keep files in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iCloud, Dropbox. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Drive | OneDrive | iCloud | Dropbox | WeTransfer | Box |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 19.3% | 13.1% | 8.9% | 6.9% | 0.05% |
| Nov 2025 | 49% | 18% | 15% | 10.1% | 7.9% | 0.07% |
| Dec 2025 | 44.2% | 16.3% | 19.8% | 11% | 8.6% | 0.09% |
| Jan 2026 | 46.3% | 17.2% | 17.6% | 11.5% | 7.4% | 0.09% |
| Feb 2026 | 50.1% | 18.5% | 13% | 10.2% | 8.1% | 0.07% |
| Mar 2026 | 53.6% | 20% | 11.4% | 9% | 5.9% | 0.05% |
| Apr 2026 | 48.6% | 18.9% | 14.7% | 9.9% | 7.9% | 0.07% |
| May 2026 | 49.4% | 23.4% | 12.3% | 8.3% | 6.5% | 0.06% |
| Jun 2026 | 53.8% | 17% | 13.1% | 8.9% | 7.1% | 0.06% |
| Jul 2026 | 53.5% | 18% | 12.5% | 8.1% | 7.8% | 0.08% |
| Aug 2026 | 57% | 17.4% | 11.6% | 7.8% | 6.2% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dropbox and iCloud comparison changed over the last 12 months?
3 findings
- iCloud was ahead of Dropbox in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among cloud storage services in New Zealand moved from 8.9% to 7.8%, and its estimated monthly branded searches moved from 29.2K to 28.7K.
- Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services in New Zealand moved from 13.1% to 11.6%, and its estimated monthly branded searches moved from 43.1K to 42.6K.
How did search popularity change for New Zealand cloud storage services in August 2026?
1 change
In August 2026, iCloud lost estimated Share of Search among cloud storage services in New Zealand, from 12.5% to 11.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Dropbox’s and iCloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dropbox
19 branded search terms
- dropbox
- dropbox app
- dropbox clm
- dropbox cloud storage
- dropbox cost
- dropbox dl
- dropbox free
- dropbox link
- dropbox near me
- dropbox new zealand
- dropbox nz
- dropbox online
- dropbox plans
- dropbox plus plan
- dropbox storage
- dropbox transfer
- dropbox what is
- google dropbox
- install dropbox
iCloud
23 branded search terms
- apple icloud
- find icloud com find
- find my icloud
- icloud
- icloud backup
- icloud cloud storage
- icloud com
- icloud contacts
- icloud drive
- icloud e mail
- icloud find
- icloud for windows
- icloud mail
- icloud microsoft
- icloud near me
- icloud new zealand
- icloud notes
- icloud nz
- icloud online
- icloud register
- icloud storage
- mail icloud com
- sign into icloud
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.