Brandwave

How popular isDropbox in search?

In August 2026, there were an estimated 28.7K branded searches for Dropbox in New Zealand which held steady over the last 11 months. Dropbox holds 7.8% estimated Share of Search among New Zealand cloud storage services and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Google Drive57%
  2. OneDrive17.4%
  3. iCloud11.6%
  4. Dropbox7.8%
  5. WeTransfer6.2%
  6. Box0.05%
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Which cloud storage services compete with Dropbox?

Dropbox against cloud storage services in New Zealand, by month

Share of Search by month for Google Drive, OneDrive, iCloud, Dropbox, WeTransfer. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveOneDriveiCloudDropboxWeTransferBox
Oct 202551.8%19.3%13.1%8.9%6.9%0.05%
Nov 202549%18%15%10.1%7.9%0.07%
Dec 202544.2%16.3%19.8%11%8.6%0.09%
Jan 202646.3%17.2%17.6%11.5%7.4%0.09%
Feb 202650.1%18.5%13%10.2%8.1%0.07%
Mar 202653.6%20%11.4%9%5.9%0.05%
Apr 202648.6%18.9%14.7%9.9%7.9%0.07%
May 202649.4%23.4%12.3%8.3%6.5%0.06%
Jun 202653.8%17%13.1%8.9%7.1%0.06%
Jul 202653.5%18%12.5%8.1%7.8%0.08%
Aug 202657%17.4%11.6%7.8%6.2%0.05%
Sep 2026——————

  1. 1.Google Drive

    57%

    held 1st · 209K estimated branded searches · +33.1% vs prior month · +3.4 points

  2. 2.OneDrive

    17.4%

    held 2nd · 63.6K estimated branded searches · +20.7% vs prior month · -0.6 points

  3. 3.iCloud

    11.6%

    held 3rd · 42.6K estimated branded searches · +16.4% vs prior month · -0.9 points

  4. 4.Dropbox

    7.8%

    held 4th · 28.7K estimated branded searches · +20.3% vs prior month · -0.3 points

  5. 5.WeTransfer

    6.2%

    held 5th · 22.8K estimated branded searches · -0.65% vs prior month · -1.6 points

  6. 6.Box

    0.05%

    held 6th · 200 estimated branded searches · -16.7% vs prior month · 0 points

Compare search popularity between Dropbox and its closest rivals

How has branded search demand for Dropbox changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dropbox in New Zealand held steady, from 29.2K to 28.7K.
  • Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among cloud storage services in New Zealand decreased from 8.9% to 7.8%.
  • Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among cloud storage services in New Zealand peaked at 11.5% in January 2026 and was lowest at 7.8% in August 2026.

How did search popularity change for New Zealand cloud storage services in August 2026?

  1. In August 2026, Google Drive gained estimated Share of Search among cloud storage services in New Zealand, from 53.5% to 57%.

  2. In August 2026, WeTransfer lost estimated Share of Search among cloud storage services in New Zealand, from 7.8% to 6.2%.

  3. In August 2026, iCloud lost estimated Share of Search among cloud storage services in New Zealand, from 12.5% to 11.6%.

  4. In August 2026, OneDrive lost estimated Share of Search among cloud storage services in New Zealand, from 18% to 17.4%.

  5. Estimated monthly branded searches for Box in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.

How is Dropbox measured?

Brandwave collects information about searches that people make online using Dropbox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • dropbox
  • dropbox app
  • dropbox clm
  • dropbox cloud storage
  • dropbox cost
  • dropbox dl
  • dropbox free
  • dropbox link
  • dropbox near me
  • dropbox new zealand
  • dropbox nz
  • dropbox online
  • dropbox plans
  • dropbox plus plan
  • dropbox storage
  • dropbox transfer
  • dropbox what is
  • google dropbox
  • install dropbox

How the Brand Demand Index is measured

Who owns Dropbox?

Dropbox is owned by Dropbox. Brandwave also tracks Dropbox Sign, owned by the same company, in New Zealand.

Do you work for Dropbox? To request corrections or removal please contact us via our support page and we will be happy to assist.

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