Box vs Dropbox:Which is more popular by branded search in New Zealand?
In August 2026, Dropbox had more branded searches than Box among cloud storage services in New Zealand. Dropbox was estimated to have 28.7K branded searches compared to Box’s 200, and held a 7.8% Share of Search versus Box’s 0.05%.
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Which is more popular in search, Box or Dropbox?
Compare the cloud storage and file sharing services New Zealanders keep files in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dropbox, Box. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Drive | OneDrive | iCloud | Dropbox | WeTransfer | Box |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 19.3% | 13.1% | 8.9% | 6.9% | 0.05% |
| Nov 2025 | 49% | 18% | 15% | 10.1% | 7.9% | 0.07% |
| Dec 2025 | 44.2% | 16.3% | 19.8% | 11% | 8.6% | 0.09% |
| Jan 2026 | 46.3% | 17.2% | 17.6% | 11.5% | 7.4% | 0.09% |
| Feb 2026 | 50.1% | 18.5% | 13% | 10.2% | 8.1% | 0.07% |
| Mar 2026 | 53.6% | 20% | 11.4% | 9% | 5.9% | 0.05% |
| Apr 2026 | 48.6% | 18.9% | 14.7% | 9.9% | 7.9% | 0.07% |
| May 2026 | 49.4% | 23.4% | 12.3% | 8.3% | 6.5% | 0.06% |
| Jun 2026 | 53.8% | 17% | 13.1% | 8.9% | 7.1% | 0.06% |
| Jul 2026 | 53.5% | 18% | 12.5% | 8.1% | 7.8% | 0.08% |
| Aug 2026 | 57% | 17.4% | 11.6% | 7.8% | 6.2% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Box and Dropbox comparison changed over the last 12 months?
3 findings
- Dropbox was ahead of Box in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Box’s estimated Share of Search among cloud storage services in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 160 to 200.
- Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among cloud storage services in New Zealand moved from 8.9% to 7.8%, and its estimated monthly branded searches moved from 29.2K to 28.7K.
How did search popularity change for New Zealand cloud storage services in August 2026?
1 change
Estimated monthly branded searches for Box in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Box’s and Dropbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Box
4 branded search terms
- box cloud storage
- box com
- box storage
- drop box cloud storage
Dropbox
19 branded search terms
- dropbox
- dropbox app
- dropbox clm
- dropbox cloud storage
- dropbox cost
- dropbox dl
- dropbox free
- dropbox link
- dropbox near me
- dropbox new zealand
- dropbox nz
- dropbox online
- dropbox plans
- dropbox plus plan
- dropbox storage
- dropbox transfer
- dropbox what is
- google dropbox
- install dropbox
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