How popular isGoogle Drive?
In September 2026, people searched for Google Drive by name about 166,000 times in New Zealand, about the same as the previous year. These searches made up 85.4% of all New Zealand cloud file collaboration platform searches, placing Google Drive first out of six platforms. When we asked both ChatGPT and Google AI Overviews about cloud file collaboration platforms, Google Drive appeared in four of the five answers and was the second most recommended of the six.
Google Drive is the most searched of 6 competitors and the second most recommended in AI answers.
Google DriveShare of searches 85.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
DropboxShare of searches 14.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ShareFileShare of searches 0.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EgnyteShare of searches 0.09%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BoxShare of searches 0.01%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Follow Google Drive and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cloud file collaboration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Drive was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Drive is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dropbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Drive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Box3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sync.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ShareFile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Egnyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud file collaboration platforms
5 answers
Asked ChatGPT
“Which cloud file collaboration platform should I use in New Zealand?”
Asked ChatGPT
“What are the best cloud file collaboration platforms in New Zealand?”
Asked ChatGPT
“What's the best cloud file collaboration platform in New Zealand for team file sharing?”
Searched Google, AI Overview
“best file sharing platform”
Searched Google, AI Overview
“secure file sharing platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cloud file collaboration platforms compete with Google Drive?
Share of searches by month for Google Drive, Dropbox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Drive | Dropbox | ShareFile | Egnyte | Box | Sync.com |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 14.4% | 0.25% | 0.06% | 0.01% | <0.01% |
| Nov 2025 | 82.7% | 17% | 0.24% | 0.07% | 0.01% | 0.01% |
| Dec 2025 | 79.7% | 19.9% | 0.23% | 0.08% | <0.01% | 0.03% |
| Jan 2026 | 79.8% | 19.9% | 0.23% | 0.06% | 0.01% | 0.02% |
| Feb 2026 | 82.7% | 16.9% | 0.24% | 0.09% | <0.01% | 0.01% |
| Mar 2026 | 85.4% | 14.3% | 0.2% | 0.06% | 0.01% | <0.01% |
| Apr 2026 | 82.7% | 16.9% | 0.29% | 0.08% | <0.01% | 0.01% |
| May 2026 | 85.4% | 14.3% | 0.2% | 0.06% | 0.01% | 0.01% |
| Jun 2026 | 85.4% | 14.3% | 0.25% | 0.06% | 0.01% | 0.01% |
| Jul 2026 | 85.2% | 14.3% | 0.37% | 0.07% | 0.01% | 0.01% |
| Aug 2026 | 87.7% | 12.1% | 0.21% | 0.05% | <0.01% | <0.01% |
| Sep 2026 | 85.4% | 14.3% | 0.2% | 0.09% | 0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.4% | 166K | -18% | -2.3 points | |
| 2, held 2nd | 14.3% | 27.8K | -0.25% | +2.2 points | |
| 3, held 3rd | 0.2% | 390 | -18.8% | 0 points | |
| 4, held 4th | 0.09% | 170 | +41.7% | 0 points | |
| 5, held 5th | 0.01% | 20 | +100% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
85.4%
Held 1st. 166K estimated branded searches, -18% vs prior month. Share -2.3 points.
2.
Dropbox14.3%
Held 2nd. 27.8K estimated branded searches, -0.25% vs prior month. Share +2.2 points.
0.2%
Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
4.
Egnyte0.09%
Held 4th. 170 estimated branded searches, +41.7% vs prior month. Share 0 points.
5.
Box0.01%
Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
6.
Sync.com<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Google Drive and its closest rivals
Every comparison with Google Drive
8 comparisons
How has branded search demand for Google Drive changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Google Drive in New Zealand held steady at 166K.
- Across the 12 months ending September 2026, Google Drive’s share of searches among cloud file collaboration platforms in New Zealand peaked at 87.7% in August 2026 and was lowest at 79.7% in December 2025.
How did search popularity change for New Zealand cloud file collaboration platforms in September 2026?
4 changes

In September 2026, Dropbox gained share of searches among cloud file collaboration platforms in New Zealand, from 12.1% to 14.3%.

In September 2026, Google Drive lost share of searches among cloud file collaboration platforms in New Zealand, from 87.7% to 85.4%.

Estimated monthly branded searches for Egnyte in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.

Estimated monthly branded searches for ShareFile in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are Google Drive’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Google Drive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- google drive
- google drive app
- google drive backup
- google drive photos
- google drive storage
- googledrive
- googledrive storage
- my google drive
Who owns Google Drive?
Google Drive is owned by Google. Brandwave also tracks
AppSheet,
Chrome Remote Desktop,
Display & Video 360,
Firebase,
Fitbit,
Gemini,
Gmail, Google,
Google Ads,
Google Analytics,
Google Authenticator,
Google BigQuery, Google Calendar appointment schedules,
Google Chat,
Google Chrome,
Google Chromecast,
Google Classroom,
Google Cloud,
Google DeepMind,
Google Family Link,
Google Forms,
Google Keep,
Google Maps,
Google Maps Platform,
Google Meet,
Google Nest,
Google Nest Wifi,
Google Pixel,
Google Slides,
Google Translate,
Google Veo,
Google Workspace,
Looker Studio, Snapseed,
YouTube, YouTube Audio Library and
YouTube Music, owned by the same company, in New Zealand.
Do you work for Google Drive? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Google Drive compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cloud storage services | 1st of 8 | 52.1% | Show ranking |
| Cloud file collaboration platforms | 1st of 6 | 85.4% | Shown above |

Is Google Drive your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.