Brandwave

How popular isBox?

In September 2026, people searched for Box by name about 190 times in New Zealand, a 72.7% increase from the previous year. These searches made up 0.01% of all New Zealand cloud file collaboration platform searches, placing Box fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about cloud file collaboration platforms, Box appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Box is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. Google DriveShare of searches 85.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DropboxShare of searches 14.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ShareFileShare of searches 0.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. EgnyteShare of searches 0.09%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BoxShare of searches 0.01%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top cloud file collaboration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Box was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Box is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dropbox1st
  2. Google Drive2nd
  3. Box3rd
  4. Sync.com4th
  5. ShareFile–
  6. Egnyte–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dropbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Drive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Box3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sync.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShareFile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Egnyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud file collaboration platforms

5 answers

  • Asked ChatGPT

    “Which cloud file collaboration platform should I use in New Zealand?”

    1. 1Google Drive
    2. 2Dropbox

  • Asked ChatGPT

    “What are the best cloud file collaboration platforms in New Zealand?”

    1. 1Dropbox
    2. 2Box
    3. 3Google Drive

  • Asked ChatGPT

    “What's the best cloud file collaboration platform in New Zealand for team file sharing?”

    1. 1Dropbox
    2. 2Box
    3. 3Google Drive

  • Searched Google, AI Overview

    “best file sharing platform”

    1. 1Google Drive
    2. 2Dropbox

  • Searched Google, AI Overview

    “secure file sharing platform”

    1. 1Box
    2. 2Dropbox
    3. 3Sync.com

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cloud file collaboration platforms compete with Box?

Box against cloud file collaboration platforms in New Zealand, by month

Share of searches by month for Google Drive, Dropbox, Box. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle DriveDropboxShareFileEgnyteBoxSync.com
Oct 202585.3%14.4%0.25%0.06%0.01%<0.01%
Nov 202582.7%17%0.24%0.07%0.01%0.01%
Dec 202579.7%19.9%0.23%0.08%<0.01%0.03%
Jan 202679.8%19.9%0.23%0.06%0.01%0.02%
Feb 202682.7%16.9%0.24%0.09%<0.01%0.01%
Mar 202685.4%14.3%0.2%0.06%0.01%<0.01%
Apr 202682.7%16.9%0.29%0.08%<0.01%0.01%
May 202685.4%14.3%0.2%0.06%0.01%0.01%
Jun 202685.4%14.3%0.25%0.06%0.01%0.01%
Jul 202685.2%14.3%0.37%0.07%0.01%0.01%
Aug 202687.7%12.1%0.21%0.05%<0.01%<0.01%
Sep 202685.4%14.3%0.2%0.09%0.01%<0.01%

  1. 1.Google Drive

    85.4%

    Held 1st. 166K estimated branded searches, -18% vs prior month. Share -2.3 points.

  2. 2.Dropbox

    14.3%

    Held 2nd. 27.8K estimated branded searches, -0.25% vs prior month. Share +2.2 points.

  3. 3.ShareFile

    0.2%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  4. 4.Egnyte

    0.09%

    Held 4th. 170 estimated branded searches, +41.7% vs prior month. Share 0 points.

  5. 5.Box

    0.01%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

  6. 6.Sync.com

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Box and its closest rivals

Every comparison with Box

6 comparisons

How has branded search demand for Box changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Box in New Zealand rose from 110 to 190.
  • Across the 12 months ending September 2026, Box’s share of searches among cloud file collaboration platforms in New Zealand held steady at 0.01%.

How did search popularity change for New Zealand cloud file collaboration platforms in September 2026?

4 changes

  1. In September 2026, Dropbox gained share of searches among cloud file collaboration platforms in New Zealand, from 12.1% to 14.3%.

  2. In September 2026, Google Drive lost share of searches among cloud file collaboration platforms in New Zealand, from 87.7% to 85.4%.

  3. Estimated monthly branded searches for Egnyte in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.

  4. Estimated monthly branded searches for ShareFile in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Box’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Box’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • box cloud storage
  • box storage

Do you work for Box? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Box compete?

Box is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cloud storage services7th of 80.06%Show ranking
Cloud file collaboration platforms5th of 60.01%Shown above
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Is Box your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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