Box vs Dropbox:Which is more popular?
In September 2026, Dropbox had more branded searches than Box among cloud file collaboration platforms in New Zealand. Dropbox had about 27,800 branded searches, while Box had 20. Dropbox made up 14.3% of all cloud file collaboration platform searches we track, and Box accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about cloud file collaboration platforms, Dropbox appeared in all five answers and Box in three. Dropbox was mentioned before Box in four out of five answers.
Who do people search for more?
Dropbox, about 1388 searches for every 1 for Box
Who does AI mention more?
Dropbox, mentioned in every answer we collected
Who does AI recommend more?
Dropbox, named ahead of Box in 4 of 5 answers
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Top cloud file collaboration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dropbox appeared in all five answers. Box was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dropbox was listed before Box in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dropbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Drive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Box3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sync.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ShareFile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Egnyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud file collaboration platforms
5 answers
Asked ChatGPT
“Which cloud file collaboration platform should I use in New Zealand?”
Asked ChatGPT
“What are the best cloud file collaboration platforms in New Zealand?”
Asked ChatGPT
“What's the best cloud file collaboration platform in New Zealand for team file sharing?”
Searched Google, AI Overview
“best file sharing platform”
Searched Google, AI Overview
“secure file sharing platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Box or Dropbox more popular in search?
This chart shows how often people search Google for Box and Dropbox by name. Each line represents a brand's share of searches for all six cloud file collaboration platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Dropbox, Box. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Drive | Dropbox | ShareFile | Egnyte | Box | Sync.com |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 14.4% | 0.25% | 0.06% | 0.01% | <0.01% |
| Nov 2025 | 82.7% | 17% | 0.24% | 0.07% | 0.01% | 0.01% |
| Dec 2025 | 79.7% | 19.9% | 0.23% | 0.08% | <0.01% | 0.03% |
| Jan 2026 | 79.8% | 19.9% | 0.23% | 0.06% | 0.01% | 0.02% |
| Feb 2026 | 82.7% | 16.9% | 0.24% | 0.09% | <0.01% | 0.01% |
| Mar 2026 | 85.4% | 14.3% | 0.2% | 0.06% | 0.01% | <0.01% |
| Apr 2026 | 82.7% | 16.9% | 0.29% | 0.08% | <0.01% | 0.01% |
| May 2026 | 85.4% | 14.3% | 0.2% | 0.06% | 0.01% | 0.01% |
| Jun 2026 | 85.4% | 14.3% | 0.25% | 0.06% | 0.01% | 0.01% |
| Jul 2026 | 85.2% | 14.3% | 0.37% | 0.07% | 0.01% | 0.01% |
| Aug 2026 | 87.7% | 12.1% | 0.21% | 0.05% | <0.01% | <0.01% |
| Sep 2026 | 85.4% | 14.3% | 0.2% | 0.09% | 0.01% | <0.01% |
How has the Box and Dropbox comparison changed over the last 12 months?
3 findings
- Dropbox was ahead of Box in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Box’s share of searches among cloud file collaboration platforms in New Zealand held steady at 0.01%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending September 2026, Dropbox’s share of searches among cloud file collaboration platforms in New Zealand moved from 14.4% to 14.3%, and its estimated monthly branded searches moved from 28K to 27.8K.
How did search popularity change for New Zealand cloud file collaboration platforms in September 2026?
1 change
In September 2026, Dropbox gained share of searches among cloud file collaboration platforms in New Zealand, from 12.1% to 14.3%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Box’s and Dropbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cloud file collaboration platforms
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