Brandwave

Box vs Sync.com:Which is more popular?

In September 2026, Box had more branded searches than Sync.com among cloud file collaboration platforms in New Zealand. Box had about 20 branded searches, while Sync.com had 10. Box made up 0.01% of all cloud file collaboration platform searches we track, and Sync.com accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about cloud file collaboration platforms, Box appeared in three of the five answers and Sync.com in one. Box was mentioned before Sync.com in every answer that named either.

Among cloud file collaboration platforms in New Zealand in September 2026

Who do people search for more?

Box, about 2 searches for every 1 for Sync.com

Box 20 searchesSync.com 10 searches

Who does AI mention more?

Box, mentioned in 3 of 5 answers, Sync.com in 1

Box in 3 of 5Sync.com in 1 of 5

Who does AI recommend more?

Box, named ahead of Sync.com in 3 of 3 answers

Box first in 3Sync.com never first

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Top cloud file collaboration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Box was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sync.com was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Box was listed before Sync.com in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dropbox1st
  2. Google Drive2nd
  3. Box3rd
  4. Sync.com4th
  5. ShareFile–
  6. Egnyte–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dropbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Drive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Box3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sync.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShareFile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Egnyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud file collaboration platforms

5 answers

  • Asked ChatGPT

    “Which cloud file collaboration platform should I use in New Zealand?”

    1. 1Google Drive
    2. 2Dropbox

  • Asked ChatGPT

    “What are the best cloud file collaboration platforms in New Zealand?”

    1. 1Dropbox
    2. 2Box
    3. 3Google Drive

  • Asked ChatGPT

    “What's the best cloud file collaboration platform in New Zealand for team file sharing?”

    1. 1Dropbox
    2. 2Box
    3. 3Google Drive

  • Searched Google, AI Overview

    “best file sharing platform”

    1. 1Google Drive
    2. 2Dropbox

  • Searched Google, AI Overview

    “secure file sharing platform”

    1. 1Box
    2. 2Dropbox
    3. 3Sync.com

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Box or Sync.com more popular in search?

This chart shows how often people search Google for Box and Sync.com by name. Each line represents a brand's share of searches for all six cloud file collaboration platforms we track, month by month, from searches in New Zealand.

Box and Sync.com among cloud file collaboration platforms in New Zealand, by month

Share of searches by month for Box, Sync.com. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle DriveDropboxShareFileEgnyteBoxSync.com
Oct 202585.3%14.4%0.25%0.06%0.01%<0.01%
Nov 202582.7%17%0.24%0.07%0.01%0.01%
Dec 202579.7%19.9%0.23%0.08%<0.01%0.03%
Jan 202679.8%19.9%0.23%0.06%0.01%0.02%
Feb 202682.7%16.9%0.24%0.09%<0.01%0.01%
Mar 202685.4%14.3%0.2%0.06%0.01%<0.01%
Apr 202682.7%16.9%0.29%0.08%<0.01%0.01%
May 202685.4%14.3%0.2%0.06%0.01%0.01%
Jun 202685.4%14.3%0.25%0.06%0.01%0.01%
Jul 202685.2%14.3%0.37%0.07%0.01%0.01%
Aug 202687.7%12.1%0.21%0.05%<0.01%<0.01%
Sep 202685.4%14.3%0.2%0.09%0.01%<0.01%

How has the Box and Sync.com comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Sync.com took it in December 2025, Box took it in March 2026, Sync.com took it in April 2026, Box took it in September 2026.
  • Across the 12 months ending September 2026, Box’s share of searches among cloud file collaboration platforms in New Zealand held steady at 0.01%, and its estimated monthly branded searches held steady at 20.
  • Across the 12 months ending September 2026, Sync.com’s share of searches among cloud file collaboration platforms in New Zealand held steady at <0.01%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand cloud file collaboration platforms in September 2026?

0 changes

Neither Box nor Sync.com moved beyond provider rounding among cloud file collaboration platforms in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Box’s and Sync.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Box

1 branded search term

  • box cloud storage

Sync.com

2 branded search terms

  • sync com
  • sync.com

How the Brand Demand Index is measured

Other head-to-heads among cloud file collaboration platforms

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