Brandwave

Box vs Google Drive:Which is more popular?

In September 2026, Google Drive had more branded searches than Box among cloud file collaboration platforms in New Zealand. Google Drive had about 166,000 branded searches, while Box had 20. Google Drive made up 85.4% of all cloud file collaboration platform searches we track, and Box accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about cloud file collaboration platforms, Google Drive appeared in four of the five answers and Box in three. Box was mentioned before Google Drive in three out of five answers.

Among cloud file collaboration platforms in New Zealand in September 2026

Who do people search for more?

Google Drive, about 8297 searches for every 1 for Box

Google Drive 166K searchesBox 20 searches

Who does AI mention more?

Google Drive, mentioned in 4 of 5 answers, Box in 3

Google Drive in 4 of 5Box in 3 of 5

Who does AI recommend more?

Box, named ahead of Google Drive in 3 of 5 answers

Box first in 3Google Drive first in 2

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Top cloud file collaboration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Drive was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Box was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Box was listed before Google Drive in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dropbox1st
  2. Google Drive2nd
  3. Box3rd
  4. Sync.com4th
  5. ShareFile–
  6. Egnyte–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dropbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Drive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Box3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sync.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShareFile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Egnyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud file collaboration platforms

5 answers

  • Asked ChatGPT

    “Which cloud file collaboration platform should I use in New Zealand?”

    1. 1Google Drive
    2. 2Dropbox

  • Asked ChatGPT

    “What are the best cloud file collaboration platforms in New Zealand?”

    1. 1Dropbox
    2. 2Box
    3. 3Google Drive

  • Asked ChatGPT

    “What's the best cloud file collaboration platform in New Zealand for team file sharing?”

    1. 1Dropbox
    2. 2Box
    3. 3Google Drive

  • Searched Google, AI Overview

    “best file sharing platform”

    1. 1Google Drive
    2. 2Dropbox

  • Searched Google, AI Overview

    “secure file sharing platform”

    1. 1Box
    2. 2Dropbox
    3. 3Sync.com

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Box or Google Drive more popular in search?

This chart shows how often people search Google for Box and Google Drive by name. Each line represents a brand's share of searches for all six cloud file collaboration platforms we track, month by month, from searches in New Zealand.

Box and Google Drive among cloud file collaboration platforms in New Zealand, by month

Share of searches by month for Google Drive, Box. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle DriveDropboxShareFileEgnyteBoxSync.com
Oct 202585.3%14.4%0.25%0.06%0.01%<0.01%
Nov 202582.7%17%0.24%0.07%0.01%0.01%
Dec 202579.7%19.9%0.23%0.08%<0.01%0.03%
Jan 202679.8%19.9%0.23%0.06%0.01%0.02%
Feb 202682.7%16.9%0.24%0.09%<0.01%0.01%
Mar 202685.4%14.3%0.2%0.06%0.01%<0.01%
Apr 202682.7%16.9%0.29%0.08%<0.01%0.01%
May 202685.4%14.3%0.2%0.06%0.01%0.01%
Jun 202685.4%14.3%0.25%0.06%0.01%0.01%
Jul 202685.2%14.3%0.37%0.07%0.01%0.01%
Aug 202687.7%12.1%0.21%0.05%<0.01%<0.01%
Sep 202685.4%14.3%0.2%0.09%0.01%<0.01%

How has the Box and Google Drive comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand cloud file collaboration platforms in September 2026?

1 change

  1. In September 2026, Google Drive lost share of searches among cloud file collaboration platforms in New Zealand, from 87.7% to 85.4%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Box’s and Google Drive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Box

1 branded search term

  • box cloud storage

Google Drive

6 branded search terms

  • google drive
  • google drive app
  • google drive backup
  • google drive photos
  • googledrive
  • my google drive

How the Brand Demand Index is measured

Other head-to-heads among cloud file collaboration platforms

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