Brandwave

Box vs MEGA:Which is more popular?

In September 2026, MEGA had more branded searches than Box among cloud storage services in New Zealand. MEGA had about 480 branded searches, while Box had 190. MEGA made up 0.15% of all cloud storage service searches we track, and Box accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about cloud storage services, MEGA appeared in three of the five answers and Box in none.

Among cloud storage services in New Zealand in September 2026

Who do people search for more?

MEGA, about 3 searches for every 1 for Box

MEGA 480 searchesBox 190 searches

Who does AI mention more?

MEGA, mentioned in 3 of 5 answers, Box in 0

MEGA in 3 of 5Box in 0 of 5

Who does AI recommend more?

MEGA, the only one of the two named

MEGA first in 3Box never named

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Top cloud storage services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MEGA was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Box did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Drive1st
  2. OneDrive2nd
  3. iCloud3rd
  4. MEGA4th
  5. Dropbox5th
  6. Sync.com6th
  7. WeTransfer–
  8. Box–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Drive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OneDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • iCloud4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dropbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MEGA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sync.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WeTransfer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud storage services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Box or MEGA more popular in search?

This chart shows how often people search Google for Box and MEGA by name. Each line represents a brand's share of searches for all eight cloud storage services we track, month by month, from searches in New Zealand.

Box and MEGA among cloud storage services in New Zealand, by month

Share of searches by month for MEGA, Box. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle DriveOneDriveiCloudDropboxWeTransferMEGABoxSync.com
Oct 202551.9%19.3%12.9%8.8%7%0.15%0.03%<0.01%
Nov 202548.9%18.1%14.7%10%8%0.17%0.05%<0.01%
Dec 202544.1%16.3%19.4%11%8.8%0.23%0.06%0.01%
Jan 202646.1%17.2%17.3%11.5%7.6%0.2%0.05%0.01%
Feb 202650%18.6%12.8%10.2%8.2%0.14%0.04%<0.01%
Mar 202653.7%20%11.1%9%6%0.13%0.04%<0.01%
Apr 202648.9%18.2%14.6%10%8%0.21%0.04%<0.01%
May 202649.9%22.6%12.3%8.4%6.7%0.18%0.04%<0.01%
Jun 202653.9%16.4%13.2%9%7.3%0.16%0.04%<0.01%
Jul 202651%18.9%13%8.6%8.4%0.15%0.06%<0.01%
Aug 202657%17.3%11.5%7.8%6.3%0.11%0.04%<0.01%
Sep 202652.1%19.3%12.7%8.7%7%0.15%0.06%<0.01%

How has the Box and MEGA comparison changed over the last 12 months?

3 findings
  • MEGA was ahead of Box in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Box’s share of searches among cloud storage services in New Zealand moved from 0.03% to 0.06%, and its estimated monthly branded searches moved from 110 to 190.
  • Across the 12 months ending September 2026, MEGA’s share of searches among cloud storage services in New Zealand held steady at 0.15%, and its estimated monthly branded searches held steady at 480.

How did search popularity change for New Zealand cloud storage services in September 2026?

1 change

  1. Estimated monthly branded searches for Box in New Zealand rose 72.7% over 12 measured months, from 110 to 190 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Box’s and MEGA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Box

2 branded search terms

  • box cloud storage
  • box storage

MEGA

1 branded search term

  • mega nz

How the Brand Demand Index is measured

Other head-to-heads among cloud storage services

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