Brandwave

Box vs WeTransfer:Which is more popular by branded search in New Zealand?

In August 2026, WeTransfer had more branded searches than Box among cloud storage services in New Zealand. WeTransfer was estimated to have 22.8K branded searches compared to Box’s 200, and held a 6.2% Share of Search versus Box’s 0.05%.

Share of Search among cloud storage services in New Zealand in August 2026Which is more popular in search, Box or WeTransfer?
Box0.05%200 searches
vs
WeTransfer6.2%22.8K searches

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Which is more popular in search, Box or WeTransfer?

Compare the cloud storage and file sharing services New Zealanders keep files in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Box and WeTransfer among cloud storage services in New Zealand, by month

Share of Search by month for WeTransfer, Box. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveOneDriveiCloudDropboxWeTransferBox
Oct 202551.8%19.3%13.1%8.9%6.9%0.05%
Nov 202549%18%15%10.1%7.9%0.07%
Dec 202544.2%16.3%19.8%11%8.6%0.09%
Jan 202646.3%17.2%17.6%11.5%7.4%0.09%
Feb 202650.1%18.5%13%10.2%8.1%0.07%
Mar 202653.6%20%11.4%9%5.9%0.05%
Apr 202648.6%18.9%14.7%9.9%7.9%0.07%
May 202649.4%23.4%12.3%8.3%6.5%0.06%
Jun 202653.8%17%13.1%8.9%7.1%0.06%
Jul 202653.5%18%12.5%8.1%7.8%0.08%
Aug 202657%17.4%11.6%7.8%6.2%0.05%
Sep 2026——————

How has the Box and WeTransfer comparison changed over the last 12 months?

  • WeTransfer was ahead of Box in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Box’s estimated Share of Search among cloud storage services in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 160 to 200.
  • Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among cloud storage services in New Zealand moved from 6.9% to 6.2%, and its estimated monthly branded searches held steady at 22.8K.

How did search popularity change for New Zealand cloud storage services in August 2026?

  1. In August 2026, WeTransfer lost estimated Share of Search among cloud storage services in New Zealand, from 7.8% to 6.2%.

  2. Estimated monthly branded searches for Box in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Box’s and WeTransfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Box

4 branded search terms

  • box cloud storage
  • box com
  • box storage
  • drop box cloud storage

WeTransfer

15 branded search terms

  • file sharing wetransfer
  • file transfer wetransfer
  • wetransfer
  • wetransfer app
  • wetransfer cloud storage
  • wetransfer com
  • wetransfer link
  • wetransfer near me
  • wetransfer nz
  • wetransfer online
  • wetransfer send files
  • wetransfer send large files
  • wetransfer share files
  • wetransfer storage
  • wetransfer transfer

How the Brand Demand Index is measured

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