Brandwave

How popular isWeTransfer in search?

In August 2026, there were an estimated 22.8K branded searches for WeTransfer in New Zealand which held steady over the last 11 months. WeTransfer holds 6.2% estimated Share of Search among New Zealand cloud storage services and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Google Drive57%
  2. OneDrive17.4%
  3. iCloud11.6%
  4. Dropbox7.8%
  5. WeTransfer6.2%
  6. Box0.05%
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Which cloud storage services compete with WeTransfer?

WeTransfer against cloud storage services in New Zealand, by month

Share of Search by month for Google Drive, OneDrive, iCloud, Dropbox, WeTransfer. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveOneDriveiCloudDropboxWeTransferBox
Oct 202551.8%19.3%13.1%8.9%6.9%0.05%
Nov 202549%18%15%10.1%7.9%0.07%
Dec 202544.2%16.3%19.8%11%8.6%0.09%
Jan 202646.3%17.2%17.6%11.5%7.4%0.09%
Feb 202650.1%18.5%13%10.2%8.1%0.07%
Mar 202653.6%20%11.4%9%5.9%0.05%
Apr 202648.6%18.9%14.7%9.9%7.9%0.07%
May 202649.4%23.4%12.3%8.3%6.5%0.06%
Jun 202653.8%17%13.1%8.9%7.1%0.06%
Jul 202653.5%18%12.5%8.1%7.8%0.08%
Aug 202657%17.4%11.6%7.8%6.2%0.05%
Sep 2026——————

  1. 1.Google Drive

    57%

    held 1st · 209K estimated branded searches · +33.1% vs prior month · +3.4 points

  2. 2.OneDrive

    17.4%

    held 2nd · 63.6K estimated branded searches · +20.7% vs prior month · -0.6 points

  3. 3.iCloud

    11.6%

    held 3rd · 42.6K estimated branded searches · +16.4% vs prior month · -0.9 points

  4. 4.Dropbox

    7.8%

    held 4th · 28.7K estimated branded searches · +20.3% vs prior month · -0.3 points

  5. 5.WeTransfer

    6.2%

    held 5th · 22.8K estimated branded searches · -0.65% vs prior month · -1.6 points

  6. 6.Box

    0.05%

    held 6th · 200 estimated branded searches · -16.7% vs prior month · 0 points

Compare search popularity between WeTransfer and its closest rivals

How has branded search demand for WeTransfer changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WeTransfer in New Zealand held steady at 22.8K.
  • Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among cloud storage services in New Zealand decreased from 6.9% to 6.2%.
  • Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among cloud storage services in New Zealand peaked at 8.6% in December 2025 and was lowest at 5.9% in March 2026.

How did search popularity change for New Zealand cloud storage services in August 2026?

  1. In August 2026, Google Drive gained estimated Share of Search among cloud storage services in New Zealand, from 53.5% to 57%.

  2. In August 2026, WeTransfer lost estimated Share of Search among cloud storage services in New Zealand, from 7.8% to 6.2%.

  3. In August 2026, iCloud lost estimated Share of Search among cloud storage services in New Zealand, from 12.5% to 11.6%.

  4. In August 2026, OneDrive lost estimated Share of Search among cloud storage services in New Zealand, from 18% to 17.4%.

  5. Estimated monthly branded searches for Box in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.

Which large file transfer services compete with WeTransfer?

WeTransfer against large file transfer services in New Zealand, by month

Share of Search by month for WeTransfer. The figures are in the table below the chart.

View monthly share of search table
MonthWeTransferTransferNowSmashFilemail
Oct 202597.1%2.1%0.26%0.55%
Nov 202597.4%1.7%0.43%0.47%
Dec 202597.6%1.5%0.37%0.53%
Jan 202697.4%1.5%0.58%0.52%
Feb 202697.6%1.5%0.51%0.43%
Mar 202697.3%1.7%0.59%0.38%
Apr 202697.5%1.5%0.64%0.34%
May 202697.3%1.8%0.51%0.3%
Jun 202697.3%1.8%0.59%0.34%
Jul 202697%1.9%0.59%0.46%
Aug 202697.4%1.8%0.43%0.34%
Sep 2026————

  1. 1.WeTransfer

    97.4%

    held 1st · 22.8K estimated branded searches · -0.65% vs prior month · +0.4 points

  2. 2.TransferNow

    1.8%

    held 2nd · 430 estimated branded searches · -6.5% vs prior month · -0.1 points

  3. 3.Smash

    0.43%

    held 3rd · 100 estimated branded searches · -28.6% vs prior month · -0.2 points

  4. 4.Filemail

    0.34%

    held 4th · 80 estimated branded searches · -27.3% vs prior month · -0.1 points

Compare search popularity between WeTransfer and its closest rivals

How has branded search demand for WeTransfer changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among large file transfer services in New Zealand held steady, from 97.1% to 97.4%.

How did search popularity change for New Zealand large file transfer services in August 2026?

  1. Estimated monthly branded searches for Smash in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.

  2. Estimated monthly branded searches for Filemail in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.

  3. Estimated monthly branded searches for TransferNow in New Zealand fell 12.2% over 11 measured months, from 490 to 430 in August 2026.

How is WeTransfer measured?

Brandwave collects information about searches that people make online using WeTransfer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • file sharing wetransfer
  • file transfer wetransfer
  • wetransfer
  • wetransfer app
  • wetransfer cloud storage
  • wetransfer com
  • wetransfer link
  • wetransfer near me
  • wetransfer nz
  • wetransfer online
  • wetransfer send files
  • wetransfer send large files
  • wetransfer share files
  • wetransfer storage
  • wetransfer transfer

Do you work for WeTransfer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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