Brandwave

Large file transfer services in New Zealand:Which brands are most popular in search?

In August 2026, WeTransfer was the most searched among large file transfer services in New Zealand, with an estimated 22.8K branded searches and 97.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. WeTransfer97.4%
  2. TransferNow1.8%
  3. Smash0.43%
  4. Filemail0.34%

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Share of SearchLeaderboard

Compare the large file sending services New Zealand creatives and businesses share files with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among large file transfer services in New Zealand, by month

Share of Search by month for WeTransfer. The figures are in the table below the chart.

View monthly share of search table
MonthWeTransferTransferNowSmashFilemail
Oct 202597.1%2.1%0.26%0.55%
Nov 202597.4%1.7%0.43%0.47%
Dec 202597.6%1.5%0.37%0.53%
Jan 202697.4%1.5%0.58%0.52%
Feb 202697.6%1.5%0.51%0.43%
Mar 202697.3%1.7%0.59%0.38%
Apr 202697.5%1.5%0.64%0.34%
May 202697.3%1.8%0.51%0.3%
Jun 202697.3%1.8%0.59%0.34%
Jul 202697%1.9%0.59%0.46%
Aug 202697.4%1.8%0.43%0.34%
Sep 2026————

This month’s ranking, August 2026

  1. 1.WeTransfer

    97.4%

    held 1st · 22.8K estimated branded searches · -0.65% vs prior month · +0.4 points

  2. 2.TransferNow

    1.8%

    held 2nd · 430 estimated branded searches · -6.5% vs prior month · -0.1 points

  3. 3.Smash

    0.43%

    held 3rd · 100 estimated branded searches · -28.6% vs prior month · -0.2 points

  4. 4.Filemail

    0.34%

    held 4th · 80 estimated branded searches · -27.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among large file transfer services in New Zealand?

In August 2026, WeTransfer was the most searched among large file transfer services in New Zealand, with an estimated 22.8K branded searches and 97.4% estimated Share of Search within this set. TransferNow is in 2nd place, 95.6 percentage points behind at 1.8% Share of Search.

New Zealand large file transfer services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
WeTransfer97.1% → 97.4%97.6%Dec 202597%Jul 20261st
TransferNow2.1% → 1.8%2.1%Oct 20251.5%Feb 20262nd
Smash0.26% → 0.43%0.64%Apr 20260.26%Oct 20254th → 3rd
Filemail0.55% → 0.34%0.55%Oct 20250.3%May 20263rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, Smash rose from 4th to 3rd among large file transfer services in New Zealand.
  • Across the 11 months ending August 2026, Filemail fell from 3rd to 4th among large file transfer services in New Zealand.
  • Across the 11 months ending August 2026, WeTransfer and TransferNow held steady: their estimated Share of Search among large file transfer services in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand large file transfer services in August 2026?

  1. Estimated monthly branded searches for Smash in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.

  2. Estimated monthly branded searches for Filemail in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.

  3. Estimated monthly branded searches for TransferNow in New Zealand fell 12.2% over 11 measured months, from 490 to 430 in August 2026.

How the Brand Demand Index is measured

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