Brandwave

How popular isFilemail?

In September 2026, people searched for Filemail by name about 50 times in New Zealand, a 54.5% decrease from the previous year. These searches made up 0.21% of all New Zealand large file transfer service searches, placing Filemail sixth out of six services. When we asked both ChatGPT and Google AI Overviews about large file transfer services, Filemail appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Filemail is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. WeTransferShare of searches 95.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SwissTransferShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. TransferNowShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. SmashShare of searches 0.55%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. FilemailShare of searches 0.21%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top large file transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Filemail was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Filemail is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WeTransfer1st
  2. MASV2nd
  3. SwissTransfer3rd
  4. Smash4th
  5. Filemail5th
  6. TransferNow6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WeTransfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smash3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MASV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SwissTransfer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Filemail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TransferNow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about large file transfer services

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which large file transfer services compete with Filemail?

Filemail against large file transfer services in New Zealand, by month

Share of searches by month for WeTransfer, SwissTransfer, Filemail. The figures are in the table below the chart.

View monthly share of searches table
MonthWeTransferSwissTransferTransferNowSmashMASVFilemail
Oct 202594.9%2%2%0.25%0.38%0.46%
Nov 202595.1%2%1.6%0.42%0.47%0.38%
Dec 202594.9%2.5%1.4%0.36%0.47%0.41%
Jan 202695.4%2%1.4%0.52%0.26%0.42%
Feb 202695.8%1.7%1.4%0.47%0.3%0.38%
Mar 202694.9%2%1.7%0.59%0.38%0.38%
Apr 202695.6%1.7%1.4%0.59%0.38%0.34%
May 202695.1%2%1.7%0.47%0.38%0.25%
Jun 202695.1%2%1.7%0.54%0.38%0.29%
Jul 202694.9%2%1.8%0.54%0.29%0.42%
Aug 202695.1%2%1.8%0.42%0.38%0.29%
Sep 202695.2%2%1.7%0.55%0.3%0.21%

  1. 1.WeTransfer

    95.2%

    Held 1st. 22.4K estimated branded searches, -0.71% vs prior month. Share +0.1 points.

  2. 2.SwissTransfer

    2%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.TransferNow

    1.7%

    Held 3rd. 400 estimated branded searches, -4.8% vs prior month. Share -0.1 points.

  4. 4.Smash

    0.55%

    Held 4th. 130 estimated branded searches, +30% vs prior month. Share +0.1 points.

  5. 5.MASV

    0.3%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

  6. 6.Filemail

    0.21%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.

Compare popularity between Filemail and its closest rivals

Every comparison with Filemail

5 comparisons

How has branded search demand for Filemail changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Filemail in New Zealand fell from 110 to 50.
  • Across the 12 months ending September 2026, Filemail fell from 4th to 6th among large file transfer services in New Zealand.

How did search popularity change for New Zealand large file transfer services in September 2026?

4 changes

  1. Estimated monthly branded searches for Smash in New Zealand rose 116.7% over 12 measured months, from 60 to 130 in September 2026.

  2. Estimated monthly branded searches for Filemail in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

  3. Estimated monthly branded searches for MASV in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

  4. Estimated monthly branded searches for TransferNow in New Zealand fell 16.7% over 12 measured months, from 480 to 400 in September 2026.

How are Filemail’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Filemail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • filemail
  • filemail file transfer

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How the Brand Demand Index is measured

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