Brandwave

Filemail vs MASV:Which is more popular?

In September 2026, MASV had more branded searches than Filemail among large file transfer services in New Zealand. MASV had about 70 branded searches, while Filemail had 50. MASV made up 0.3% of all large file transfer service searches we track, and Filemail accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about large file transfer services, MASV appeared in three of the five answers and Filemail in two. MASV was mentioned before Filemail in three out of four answers that named either.

Among large file transfer services in New Zealand in September 2026

Who do people search for more?

MASV, about 40% more searches than Filemail

MASV 70 searchesFilemail 50 searches

Who does AI mention more?

MASV, mentioned in 3 of 5 answers, Filemail in 2

MASV in 3 of 5Filemail in 2 of 5

Who does AI recommend more?

MASV, named ahead of Filemail in 3 of 4 answers

MASV first in 3Filemail first in 1

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Top large file transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MASV was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Filemail was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MASV was listed before Filemail in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WeTransfer1st
  2. MASV2nd
  3. SwissTransfer3rd
  4. Smash4th
  5. Filemail5th
  6. TransferNow6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WeTransfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smash3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MASV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SwissTransfer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Filemail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TransferNow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about large file transfer services

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Filemail or MASV more popular in search?

This chart shows how often people search Google for Filemail and MASV by name. Each line represents a brand's share of searches for all six large file transfer services we track, month by month, from searches in New Zealand.

Filemail and MASV among large file transfer services in New Zealand, by month

Share of searches by month for MASV, Filemail. The figures are in the table below the chart.

View monthly share of searches table
MonthWeTransferSwissTransferTransferNowSmashMASVFilemail
Oct 202594.9%2%2%0.25%0.38%0.46%
Nov 202595.1%2%1.6%0.42%0.47%0.38%
Dec 202594.9%2.5%1.4%0.36%0.47%0.41%
Jan 202695.4%2%1.4%0.52%0.26%0.42%
Feb 202695.8%1.7%1.4%0.47%0.3%0.38%
Mar 202694.9%2%1.7%0.59%0.38%0.38%
Apr 202695.6%1.7%1.4%0.59%0.38%0.34%
May 202695.1%2%1.7%0.47%0.38%0.25%
Jun 202695.1%2%1.7%0.54%0.38%0.29%
Jul 202694.9%2%1.8%0.54%0.29%0.42%
Aug 202695.1%2%1.8%0.42%0.38%0.29%
Sep 202695.2%2%1.7%0.55%0.3%0.21%

How has the Filemail and MASV comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: MASV took it in November 2025, Filemail took it in January 2026, MASV took it in April 2026, Filemail took it in July 2026, MASV took it in August 2026.
  • Across the 12 months ending September 2026, Filemail’s share of searches among large file transfer services in New Zealand moved from 0.46% to 0.21%, and its estimated monthly branded searches moved from 110 to 50.
  • Across the 12 months ending September 2026, MASV’s share of searches among large file transfer services in New Zealand moved from 0.38% to 0.3%, and its estimated monthly branded searches moved from 90 to 70.

How did search popularity change for New Zealand large file transfer services in September 2026?

2 changes

  1. Estimated monthly branded searches for Filemail in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

  2. Estimated monthly branded searches for MASV in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Filemail’s and MASV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Filemail

2 branded search terms

  • filemail
  • filemail file transfer

MASV

1 branded search term

  • masv

How the Brand Demand Index is measured

Other head-to-heads among large file transfer services

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