Brandwave

SwissTransfer vs WeTransfer:Which is more popular?

In September 2026, WeTransfer had more branded searches than SwissTransfer among large file transfer services in New Zealand. WeTransfer had about 22,400 branded searches, while SwissTransfer had 480. WeTransfer made up 95.2% of all large file transfer service searches we track, and SwissTransfer accounted for 2%. When we asked ChatGPT and Google AI Overviews about large file transfer services, WeTransfer appeared in all five answers and SwissTransfer in two. WeTransfer was mentioned before SwissTransfer in three out of five answers.

Among large file transfer services in New Zealand in September 2026

Who do people search for more?

WeTransfer, about 47 searches for every 1 for SwissTransfer

WeTransfer 22.4K searchesSwissTransfer 480 searches

Who does AI mention more?

WeTransfer, mentioned in every answer we collected

WeTransfer in 5 of 5SwissTransfer in 2 of 5

Who does AI recommend more?

WeTransfer, named ahead of SwissTransfer in 3 of 5 answers

WeTransfer first in 3SwissTransfer first in 2

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Top large file transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WeTransfer appeared in all five answers. SwissTransfer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WeTransfer was listed before SwissTransfer in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WeTransfer1st
  2. MASV2nd
  3. SwissTransfer3rd
  4. Smash4th
  5. Filemail5th
  6. TransferNow6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WeTransfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smash3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MASV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SwissTransfer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Filemail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TransferNow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about large file transfer services

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is SwissTransfer or WeTransfer more popular in search?

This chart shows how often people search Google for SwissTransfer and WeTransfer by name. Each line represents a brand's share of searches for all six large file transfer services we track, month by month, from searches in New Zealand.

SwissTransfer and WeTransfer among large file transfer services in New Zealand, by month

Share of searches by month for WeTransfer, SwissTransfer. The figures are in the table below the chart.

View monthly share of searches table
MonthWeTransferSwissTransferTransferNowSmashMASVFilemail
Oct 202594.9%2%2%0.25%0.38%0.46%
Nov 202595.1%2%1.6%0.42%0.47%0.38%
Dec 202594.9%2.5%1.4%0.36%0.47%0.41%
Jan 202695.4%2%1.4%0.52%0.26%0.42%
Feb 202695.8%1.7%1.4%0.47%0.3%0.38%
Mar 202694.9%2%1.7%0.59%0.38%0.38%
Apr 202695.6%1.7%1.4%0.59%0.38%0.34%
May 202695.1%2%1.7%0.47%0.38%0.25%
Jun 202695.1%2%1.7%0.54%0.38%0.29%
Jul 202694.9%2%1.8%0.54%0.29%0.42%
Aug 202695.1%2%1.8%0.42%0.38%0.29%
Sep 202695.2%2%1.7%0.55%0.3%0.21%

How has the SwissTransfer and WeTransfer comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand large file transfer services in September 2026?

0 changes

Neither SwissTransfer nor WeTransfer moved beyond provider rounding among large file transfer services in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using SwissTransfer’s and WeTransfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SwissTransfer

1 branded search term

  • swisstransfer

WeTransfer

8 branded search terms

  • file sharing wetransfer
  • file transfer wetransfer
  • wetransfer
  • wetransfer app
  • wetransfer link
  • wetransfer send files
  • wetransfer share files
  • wetransfer transfer

How the Brand Demand Index is measured

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