Brandwave

How popular isSmash?

In September 2026, people searched for Smash by name about 130 times in New Zealand, an 116.7% increase from the previous year. These searches made up 0.55% of all New Zealand large file transfer service searches, placing Smash fourth out of six services. When we asked both ChatGPT and Google AI Overviews about large file transfer services, Smash appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Smash is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. WeTransferShare of searches 95.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SwissTransferShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. TransferNowShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. SmashShare of searches 0.55%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. MASVShare of searches 0.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top large file transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smash was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Smash is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WeTransfer1st
  2. MASV2nd
  3. SwissTransfer3rd
  4. Smash4th
  5. Filemail5th
  6. TransferNow6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WeTransfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smash3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MASV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SwissTransfer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Filemail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TransferNow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about large file transfer services

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which large file transfer services compete with Smash?

Smash against large file transfer services in New Zealand, by month

Share of searches by month for WeTransfer, SwissTransfer, Smash. The figures are in the table below the chart.

View monthly share of searches table
MonthWeTransferSwissTransferTransferNowSmashMASVFilemail
Oct 202594.9%2%2%0.25%0.38%0.46%
Nov 202595.1%2%1.6%0.42%0.47%0.38%
Dec 202594.9%2.5%1.4%0.36%0.47%0.41%
Jan 202695.4%2%1.4%0.52%0.26%0.42%
Feb 202695.8%1.7%1.4%0.47%0.3%0.38%
Mar 202694.9%2%1.7%0.59%0.38%0.38%
Apr 202695.6%1.7%1.4%0.59%0.38%0.34%
May 202695.1%2%1.7%0.47%0.38%0.25%
Jun 202695.1%2%1.7%0.54%0.38%0.29%
Jul 202694.9%2%1.8%0.54%0.29%0.42%
Aug 202695.1%2%1.8%0.42%0.38%0.29%
Sep 202695.2%2%1.7%0.55%0.3%0.21%

  1. 1.WeTransfer

    95.2%

    Held 1st. 22.4K estimated branded searches, -0.71% vs prior month. Share +0.1 points.

  2. 2.SwissTransfer

    2%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.TransferNow

    1.7%

    Held 3rd. 400 estimated branded searches, -4.8% vs prior month. Share -0.1 points.

  4. 4.Smash

    0.55%

    Held 4th. 130 estimated branded searches, +30% vs prior month. Share +0.1 points.

  5. 5.MASV

    0.3%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

  6. 6.Filemail

    0.21%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.

Compare popularity between Smash and its closest rivals

Every comparison with Smash

5 comparisons

How has branded search demand for Smash changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smash in New Zealand rose from 60 to 130.
  • Across the 12 months ending September 2026, Smash rose from 6th to 4th among large file transfer services in New Zealand.

How did search popularity change for New Zealand large file transfer services in September 2026?

4 changes

  1. Estimated monthly branded searches for Smash in New Zealand rose 116.7% over 12 measured months, from 60 to 130 in September 2026.

  2. Estimated monthly branded searches for Filemail in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

  3. Estimated monthly branded searches for MASV in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

  4. Estimated monthly branded searches for TransferNow in New Zealand fell 16.7% over 12 measured months, from 480 to 400 in September 2026.

How are Smash’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Smash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fromsmash
  • smash file transfer
  • smash share files

Do you work for Smash? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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