Filemail vs Smash:Which is more popular by branded search in New Zealand?
In August 2026, Smash had more branded searches than Filemail among large file transfer services in New Zealand. Smash was estimated to have 100 branded searches compared to Filemail’s 80, and held a 0.43% Share of Search versus Filemail’s 0.34%.
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Which is more popular in search, Filemail or Smash?
Compare the large file sending services New Zealand creatives and businesses share files with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smash, Filemail. The figures are in the table below the chart.
View monthly share of search table
| Month | WeTransfer | TransferNow | Smash | Filemail |
|---|---|---|---|---|
| Oct 2025 | 97.1% | 2.1% | 0.26% | 0.55% |
| Nov 2025 | 97.4% | 1.7% | 0.43% | 0.47% |
| Dec 2025 | 97.6% | 1.5% | 0.37% | 0.53% |
| Jan 2026 | 97.4% | 1.5% | 0.58% | 0.52% |
| Feb 2026 | 97.6% | 1.5% | 0.51% | 0.43% |
| Mar 2026 | 97.3% | 1.7% | 0.59% | 0.38% |
| Apr 2026 | 97.5% | 1.5% | 0.64% | 0.34% |
| May 2026 | 97.3% | 1.8% | 0.51% | 0.3% |
| Jun 2026 | 97.3% | 1.8% | 0.59% | 0.34% |
| Jul 2026 | 97% | 1.9% | 0.59% | 0.46% |
| Aug 2026 | 97.4% | 1.8% | 0.43% | 0.34% |
| Sep 2026 | — | — | — | — |
How has the Filemail and Smash comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Smash took it in January 2026.
- Across the 11 months ending August 2026, Filemail’s estimated Share of Search among large file transfer services in New Zealand moved from 0.55% to 0.34%, and its estimated monthly branded searches moved from 130 to 80.
- Across the 11 months ending August 2026, Smash’s estimated Share of Search among large file transfer services in New Zealand moved from 0.26% to 0.43%, and its estimated monthly branded searches moved from 60 to 100.
How did search popularity change for New Zealand large file transfer services in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Filemail’s and Smash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.