How popular isSmash in search?
In August 2026, there were an estimated 100 branded searches for Smash in New Zealand which is up 66.7% over the last 11 months. Smash holds 0.43% estimated Share of Search among New Zealand large file transfer services and is ranked 3rd of 4 competitors for search popularity.
WeTransfer97.4%
TransferNow1.8%
Smash0.43%Filemail0.34%
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Which large file transfer services compete with Smash?
Share of Search by month for WeTransfer, Smash. The figures are in the table below the chart.
View monthly share of search table
| Month | WeTransfer | TransferNow | Smash | Filemail |
|---|---|---|---|---|
| Oct 2025 | 97.1% | 2.1% | 0.26% | 0.55% |
| Nov 2025 | 97.4% | 1.7% | 0.43% | 0.47% |
| Dec 2025 | 97.6% | 1.5% | 0.37% | 0.53% |
| Jan 2026 | 97.4% | 1.5% | 0.58% | 0.52% |
| Feb 2026 | 97.6% | 1.5% | 0.51% | 0.43% |
| Mar 2026 | 97.3% | 1.7% | 0.59% | 0.38% |
| Apr 2026 | 97.5% | 1.5% | 0.64% | 0.34% |
| May 2026 | 97.3% | 1.8% | 0.51% | 0.3% |
| Jun 2026 | 97.3% | 1.8% | 0.59% | 0.34% |
| Jul 2026 | 97% | 1.9% | 0.59% | 0.46% |
| Aug 2026 | 97.4% | 1.8% | 0.43% | 0.34% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.4% | 22.8K | -0.65% | +0.4 points | |
| 2, held 2nd | 1.8% | 430 | -6.5% | -0.1 points | |
| 3, held 3rd | 0.43% | 100 | -28.6% | -0.2 points | |
| 4, held 4th | 0.34% | 80 | -27.3% | -0.1 points |
97.4%
held 1st · 22.8K estimated branded searches · -0.65% vs prior month · +0.4 points
1.8%
held 2nd · 430 estimated branded searches · -6.5% vs prior month · -0.1 points
3.
Smash0.43%
held 3rd · 100 estimated branded searches · -28.6% vs prior month · -0.2 points
4.
0.34%
held 4th · 80 estimated branded searches · -27.3% vs prior month · -0.1 points
Compare search popularity between Smash and its closest rivals
How has branded search demand for Smash changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smash in New Zealand rose from 60 to 100.
- Across the 11 months ending August 2026, Smash rose from 4th to 3rd among large file transfer services in New Zealand.
How did search popularity change for New Zealand large file transfer services in August 2026?
3 changes
Estimated monthly branded searches for Smash in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.
Estimated monthly branded searches for Filemail in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.
Estimated monthly branded searches for TransferNow in New Zealand fell 12.2% over 11 measured months, from 490 to 430 in August 2026.
How is Smash measured?
Brandwave collects information about searches that people make online using Smash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- fromsmash
- smash file transfer
- smash send large files
- smash share files
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Is Smash your brand?
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