Smash vs TransferNow:Which is more popular by branded search in New Zealand?
In August 2026, TransferNow had more branded searches than Smash among large file transfer services in New Zealand. TransferNow was estimated to have 430 branded searches compared to Smash’s 100, and held a 1.8% Share of Search versus Smash’s 0.43%.
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Which is more popular in search, Smash or TransferNow?
Compare the large file sending services New Zealand creatives and businesses share files with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TransferNow, Smash. The figures are in the table below the chart.
View monthly share of search table
| Month | WeTransfer | TransferNow | Smash | Filemail |
|---|---|---|---|---|
| Oct 2025 | 97.1% | 2.1% | 0.26% | 0.55% |
| Nov 2025 | 97.4% | 1.7% | 0.43% | 0.47% |
| Dec 2025 | 97.6% | 1.5% | 0.37% | 0.53% |
| Jan 2026 | 97.4% | 1.5% | 0.58% | 0.52% |
| Feb 2026 | 97.6% | 1.5% | 0.51% | 0.43% |
| Mar 2026 | 97.3% | 1.7% | 0.59% | 0.38% |
| Apr 2026 | 97.5% | 1.5% | 0.64% | 0.34% |
| May 2026 | 97.3% | 1.8% | 0.51% | 0.3% |
| Jun 2026 | 97.3% | 1.8% | 0.59% | 0.34% |
| Jul 2026 | 97% | 1.9% | 0.59% | 0.46% |
| Aug 2026 | 97.4% | 1.8% | 0.43% | 0.34% |
| Sep 2026 | — | — | — | — |
How has the Smash and TransferNow comparison changed over the last 12 months?
3 findings
- TransferNow was ahead of Smash in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smash’s estimated Share of Search among large file transfer services in New Zealand moved from 0.26% to 0.43%, and its estimated monthly branded searches moved from 60 to 100.
- Across the 11 months ending August 2026, TransferNow’s estimated Share of Search among large file transfer services in New Zealand moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 490 to 430.
How did search popularity change for New Zealand large file transfer services in August 2026?
2 changes
Estimated monthly branded searches for Smash in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.
Estimated monthly branded searches for TransferNow in New Zealand fell 12.2% over 11 measured months, from 490 to 430 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Smash’s and TransferNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smash
4 branded search terms
- fromsmash
- smash file transfer
- smash send large files
- smash share files
TransferNow
5 branded search terms
- transfernow
- transfernow file transfer
- transfernow net
- transfernow online
- transfernow send large files
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.