Brandwave

Smash vs SwissTransfer:Which is more popular?

In September 2026, SwissTransfer had more branded searches than Smash among large file transfer services in New Zealand. SwissTransfer had about 480 branded searches, while Smash had 130. SwissTransfer made up 2% of all large file transfer service searches we track, and Smash accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about large file transfer services, Smash appeared in three of the five answers and SwissTransfer in two. Smash and SwissTransfer were each mentioned first in two of the four answers that named either.

Among large file transfer services in New Zealand in September 2026

Who do people search for more?

SwissTransfer, about 4 searches for every 1 for Smash

SwissTransfer 480 searchesSmash 130 searches

Who does AI mention more?

Smash, mentioned in 3 of 5 answers, SwissTransfer in 2

Smash in 3 of 5SwissTransfer in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Smash first in 2SwissTransfer first in 2

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Top large file transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smash was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. SwissTransfer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smash and SwissTransfer were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WeTransfer1st
  2. MASV2nd
  3. SwissTransfer3rd
  4. Smash4th
  5. Filemail5th
  6. TransferNow6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WeTransfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smash3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MASV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SwissTransfer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Filemail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TransferNow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about large file transfer services

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Smash or SwissTransfer more popular in search?

This chart shows how often people search Google for Smash and SwissTransfer by name. Each line represents a brand's share of searches for all six large file transfer services we track, month by month, from searches in New Zealand.

Smash and SwissTransfer among large file transfer services in New Zealand, by month

Share of searches by month for SwissTransfer, Smash. The figures are in the table below the chart.

View monthly share of searches table
MonthWeTransferSwissTransferTransferNowSmashMASVFilemail
Oct 202594.9%2%2%0.25%0.38%0.46%
Nov 202595.1%2%1.6%0.42%0.47%0.38%
Dec 202594.9%2.5%1.4%0.36%0.47%0.41%
Jan 202695.4%2%1.4%0.52%0.26%0.42%
Feb 202695.8%1.7%1.4%0.47%0.3%0.38%
Mar 202694.9%2%1.7%0.59%0.38%0.38%
Apr 202695.6%1.7%1.4%0.59%0.38%0.34%
May 202695.1%2%1.7%0.47%0.38%0.25%
Jun 202695.1%2%1.7%0.54%0.38%0.29%
Jul 202694.9%2%1.8%0.54%0.29%0.42%
Aug 202695.1%2%1.8%0.42%0.38%0.29%
Sep 202695.2%2%1.7%0.55%0.3%0.21%

How has the Smash and SwissTransfer comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand large file transfer services in September 2026?

1 change

  1. Estimated monthly branded searches for Smash in New Zealand rose 116.7% over 12 measured months, from 60 to 130 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Smash’s and SwissTransfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Smash

3 branded search terms

  • fromsmash
  • smash file transfer
  • smash share files

SwissTransfer

1 branded search term

  • swisstransfer

How the Brand Demand Index is measured

Other head-to-heads among large file transfer services

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