Filemail vs WeTransfer:Which is more popular by branded search in New Zealand?
In August 2026, WeTransfer had more branded searches than Filemail among large file transfer services in New Zealand. WeTransfer was estimated to have 22.8K branded searches compared to Filemail’s 80, and held a 97.4% Share of Search versus Filemail’s 0.34%.
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Which is more popular in search, Filemail or WeTransfer?
Compare the large file sending services New Zealand creatives and businesses share files with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WeTransfer, Filemail. The figures are in the table below the chart.
View monthly share of search table
| Month | WeTransfer | TransferNow | Smash | Filemail |
|---|---|---|---|---|
| Oct 2025 | 97.1% | 2.1% | 0.26% | 0.55% |
| Nov 2025 | 97.4% | 1.7% | 0.43% | 0.47% |
| Dec 2025 | 97.6% | 1.5% | 0.37% | 0.53% |
| Jan 2026 | 97.4% | 1.5% | 0.58% | 0.52% |
| Feb 2026 | 97.6% | 1.5% | 0.51% | 0.43% |
| Mar 2026 | 97.3% | 1.7% | 0.59% | 0.38% |
| Apr 2026 | 97.5% | 1.5% | 0.64% | 0.34% |
| May 2026 | 97.3% | 1.8% | 0.51% | 0.3% |
| Jun 2026 | 97.3% | 1.8% | 0.59% | 0.34% |
| Jul 2026 | 97% | 1.9% | 0.59% | 0.46% |
| Aug 2026 | 97.4% | 1.8% | 0.43% | 0.34% |
| Sep 2026 | — | — | — | — |
How has the Filemail and WeTransfer comparison changed over the last 12 months?
3 findings
- WeTransfer was ahead of Filemail in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Filemail’s estimated Share of Search among large file transfer services in New Zealand moved from 0.55% to 0.34%, and its estimated monthly branded searches moved from 130 to 80.
- Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among large file transfer services in New Zealand moved from 97.1% to 97.4%, and its estimated monthly branded searches held steady at 22.8K.
How did search popularity change for New Zealand large file transfer services in August 2026?
1 change
Estimated monthly branded searches for Filemail in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Filemail’s and WeTransfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Filemail
4 branded search terms
- filemail
- filemail com
- filemail file transfer
- filemail send large files
WeTransfer
15 branded search terms
- file sharing wetransfer
- file transfer wetransfer
- wetransfer
- wetransfer app
- wetransfer cloud storage
- wetransfer com
- wetransfer link
- wetransfer near me
- wetransfer nz
- wetransfer online
- wetransfer send files
- wetransfer send large files
- wetransfer share files
- wetransfer storage
- wetransfer transfer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.