Brandwave

MASV vs WeTransfer:Which is more popular?

In September 2026, WeTransfer had more branded searches than MASV among large file transfer services in New Zealand. WeTransfer had about 22,400 branded searches, while MASV had 70. WeTransfer made up 95.2% of all large file transfer service searches we track, and MASV accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about large file transfer services, WeTransfer appeared in all five answers and MASV in three. WeTransfer was mentioned before MASV in three out of five answers.

Among large file transfer services in New Zealand in September 2026

Who do people search for more?

WeTransfer, about 321 searches for every 1 for MASV

WeTransfer 22.4K searchesMASV 70 searches

Who does AI mention more?

WeTransfer, mentioned in every answer we collected

WeTransfer in 5 of 5MASV in 3 of 5

Who does AI recommend more?

WeTransfer, named ahead of MASV in 3 of 5 answers

WeTransfer first in 3MASV first in 2

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Top large file transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WeTransfer appeared in all five answers. MASV was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WeTransfer was listed before MASV in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WeTransfer1st
  2. MASV2nd
  3. SwissTransfer3rd
  4. Smash4th
  5. Filemail5th
  6. TransferNow6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WeTransfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smash3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MASV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SwissTransfer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Filemail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TransferNow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about large file transfer services

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MASV or WeTransfer more popular in search?

This chart shows how often people search Google for MASV and WeTransfer by name. Each line represents a brand's share of searches for all six large file transfer services we track, month by month, from searches in New Zealand.

MASV and WeTransfer among large file transfer services in New Zealand, by month

Share of searches by month for WeTransfer, MASV. The figures are in the table below the chart.

View monthly share of searches table
MonthWeTransferSwissTransferTransferNowSmashMASVFilemail
Oct 202594.9%2%2%0.25%0.38%0.46%
Nov 202595.1%2%1.6%0.42%0.47%0.38%
Dec 202594.9%2.5%1.4%0.36%0.47%0.41%
Jan 202695.4%2%1.4%0.52%0.26%0.42%
Feb 202695.8%1.7%1.4%0.47%0.3%0.38%
Mar 202694.9%2%1.7%0.59%0.38%0.38%
Apr 202695.6%1.7%1.4%0.59%0.38%0.34%
May 202695.1%2%1.7%0.47%0.38%0.25%
Jun 202695.1%2%1.7%0.54%0.38%0.29%
Jul 202694.9%2%1.8%0.54%0.29%0.42%
Aug 202695.1%2%1.8%0.42%0.38%0.29%
Sep 202695.2%2%1.7%0.55%0.3%0.21%

How has the MASV and WeTransfer comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand large file transfer services in September 2026?

1 change

  1. Estimated monthly branded searches for MASV in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using MASV’s and WeTransfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MASV

1 branded search term

  • masv

WeTransfer

8 branded search terms

  • file sharing wetransfer
  • file transfer wetransfer
  • wetransfer
  • wetransfer app
  • wetransfer link
  • wetransfer send files
  • wetransfer share files
  • wetransfer transfer

How the Brand Demand Index is measured

Other head-to-heads among large file transfer services

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