How popular isGoogle Maps Platform in search?

In August 2026, there were an estimated 350 branded searches for Google Maps Platform in New Zealand which is down 27.1% over the last 11 months. Google Maps Platform holds 3.8% estimated Share of Search among New Zealand mapping and location platforms and is ranked 4th of 5 competitors for search popularity.

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Which mapping and location platforms compete with Google Maps Platform?

Google Maps Platform against mapping and location platforms in New Zealand, by month

Month	Esri ArcGIS	QGIS	Mapbox	Google Maps Platform	HERE Technologies
Oct 2025	61.1%	20.7%	10.3%	6.1%	1.9%
Nov 2025	57.1%	24.8%	9.9%	6.1%	2.1%
Dec 2025	53.6%	25.1%	12.4%	6.1%	2.7%
Jan 2026	52.9%	23.4%	14.9%	5.9%	2.9%
Feb 2026	66.7%	19.6%	8.4%	2.9%	2.4%
Mar 2026	67.8%	19.9%	8%	3.2%	0.99%
Apr 2026	61.6%	22.4%	10.8%	3.6%	1.7%
May 2026	68.4%	19.1%	8.7%	2.8%	1.1%
Jun 2026	68.3%	18.3%	8.6%	3.5%	1.3%
Jul 2026	65.7%	20.6%	7.7%	4.6%	1.4%
Aug 2026	63.4%	24.2%	7.3%	3.8%	1.3%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Esri ArcGIS	63.4%	5.8K	+3.9%	-2.3 points
2, held 2nd	QGIS	24.2%	2.2K	+26.7%	+3.6 points
3, held 3rd	Mapbox	7.3%	670	+1.5%	-0.4 points
4, held 4th	Google Maps Platform Google	3.8%	350	-10.3%	-0.8 points
5, held 5th	HERE Technologies	1.3%	120	0%	-0.1 points

1.Esri ArcGIS
63.4%
held 1st · 5.8K estimated branded searches · +3.9% vs prior month · -2.3 points
2.QGIS
24.2%
held 2nd · 2.2K estimated branded searches · +26.7% vs prior month · +3.6 points
3.Mapbox
7.3%
held 3rd · 670 estimated branded searches · +1.5% vs prior month · -0.4 points
4.Google Maps Platform
3.8%
held 4th · 350 estimated branded searches · -10.3% vs prior month · -0.8 points
5.HERE Technologies
1.3%
held 5th · 120 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Google Maps Platform and its closest rivals

How has branded search demand for Google Maps Platform changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Maps Platform in New Zealand fell from 480 to 350.
Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand decreased from 6.1% to 3.8%.
Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand peaked at 6.1% in December 2025 and was lowest at 2.8% in May 2026.

How did search popularity change for New Zealand mapping and location platforms in August 2026?

5 changes

In August 2026, QGIS gained estimated Share of Search among mapping and location platforms in New Zealand, from 20.6% to 24.2%.
In August 2026, Esri ArcGIS lost estimated Share of Search among mapping and location platforms in New Zealand, from 65.7% to 63.4%.
In August 2026, Google Maps Platform lost estimated Share of Search among mapping and location platforms in New Zealand, from 4.6% to 3.8%.
Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.3% in August 2026.
Estimated monthly branded searches for HERE Technologies in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.

How is Google Maps Platform measured?

Brandwave collects information about searches that people make online using Google Maps Platform’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms