How popular isGoogle Ads in search?

In August 2026, there were an estimated 19.7K branded searches for Google Ads in New Zealand which is up 16.6% over the last 11 months. Google Ads holds 74.7% estimated Share of Search among New Zealand advertising platforms and is ranked 1st of 5 competitors for search popularity.

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Which advertising platforms compete with Google Ads?

Google Ads against advertising platforms in New Zealand, by month

Month	Google Ads	Meta Ads	TikTok Ads	LinkedIn Ads	Microsoft Advertising
Oct 2025	79.5%	12.7%	4.7%	1.6%	1.6%
Nov 2025	79.9%	12.8%	4.4%	1.3%	1.6%
Dec 2025	76.9%	13.9%	6.1%	1.6%	1.4%
Jan 2026	75.6%	16.2%	5.4%	1.7%	1.1%
Feb 2026	76.3%	16%	4.3%	1.9%	1.4%
Mar 2026	78.1%	14.4%	3.9%	1.9%	1.7%
Apr 2026	77.8%	16.1%	3.3%	1.4%	1.4%
May 2026	74.2%	18.7%	4.6%	1.4%	1.1%
Jun 2026	69.1%	23.7%	4.4%	1.5%	1.3%
Jul 2026	67.2%	23.7%	6.7%	1.4%	1.1%
Aug 2026	74.7%	17.5%	5.2%	1.3%	1.2%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Ads Google	74.7%	19.7K	+14.2%	+7.6 points
2, held 2nd	Meta Ads Meta	17.5%	4.6K	-24.2%	-6.2 points
3, held 3rd	TikTok Ads	5.2%	1.4K	-19.8%	-1.5 points
4, held 4th	LinkedIn Ads Microsoft	1.3%	350	0%	0 points
5, held 5th	Microsoft Advertising Microsoft	1.2%	320	+18.5%	+0.2 points

1.Google Ads
74.7%
held 1st · 19.7K estimated branded searches · +14.2% vs prior month · +7.6 points
2.Meta Ads
17.5%
held 2nd · 4.6K estimated branded searches · -24.2% vs prior month · -6.2 points
3.TikTok Ads
5.2%
held 3rd · 1.4K estimated branded searches · -19.8% vs prior month · -1.5 points
4.LinkedIn Ads
1.3%
held 4th · 350 estimated branded searches · 0% vs prior month · 0 points
5.Microsoft Advertising
1.2%
held 5th · 320 estimated branded searches · +18.5% vs prior month · +0.2 points

Compare search popularity between Google Ads and its closest rivals

How has branded search demand for Google Ads changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Ads in New Zealand rose from 16.9K to 19.7K.
Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among advertising platforms in New Zealand decreased from 79.5% to 74.7%.
Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among advertising platforms in New Zealand peaked at 79.9% in November 2025 and was lowest at 67.2% in July 2026.

How did search popularity change for New Zealand advertising platforms in August 2026?

3 changes

In August 2026, Google Ads gained estimated Share of Search among advertising platforms in New Zealand, from 67.2% to 74.7%.
In August 2026, Meta Ads lost estimated Share of Search among advertising platforms in New Zealand, from 23.7% to 17.5%.
In August 2026, TikTok Ads lost estimated Share of Search among advertising platforms in New Zealand, from 6.7% to 5.2%.

How is Google Ads measured?

Brandwave collects information about searches that people make online using Google Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

29 branded search terms