Brandwave

Advertising platforms in New Zealand:Which brands are most popular in search?

In August 2026, Google Ads was the most searched among advertising platforms in New Zealand, with an estimated 19.7K branded searches and 74.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Google Ads74.7%
  2. Meta Ads17.5%
  3. TikTok Ads5.2%
  4. LinkedIn Ads1.3%
  5. Microsoft Advertising1.2%

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Share of SearchLeaderboard

Compare the ad platforms New Zealand marketers buy media on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among advertising platforms in New Zealand, by month

Share of Search by month for Google Ads, Meta Ads, TikTok Ads. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AdsMeta AdsTikTok AdsLinkedIn AdsMicrosoft Advertising
Oct 202579.5%12.7%4.7%1.6%1.6%
Nov 202579.9%12.8%4.4%1.3%1.6%
Dec 202576.9%13.9%6.1%1.6%1.4%
Jan 202675.6%16.2%5.4%1.7%1.1%
Feb 202676.3%16%4.3%1.9%1.4%
Mar 202678.1%14.4%3.9%1.9%1.7%
Apr 202677.8%16.1%3.3%1.4%1.4%
May 202674.2%18.7%4.6%1.4%1.1%
Jun 202669.1%23.7%4.4%1.5%1.3%
Jul 202667.2%23.7%6.7%1.4%1.1%
Aug 202674.7%17.5%5.2%1.3%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Google Ads

    74.7%

    held 1st · 19.7K estimated branded searches · +14.2% vs prior month · +7.6 points

  2. 2.Meta Ads

    17.5%

    held 2nd · 4.6K estimated branded searches · -24.2% vs prior month · -6.2 points

  3. 3.TikTok Ads

    5.2%

    held 3rd · 1.4K estimated branded searches · -19.8% vs prior month · -1.5 points

  4. 4.LinkedIn Ads

    1.3%

    held 4th · 350 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Microsoft Advertising

    1.2%

    held 5th · 320 estimated branded searches · +18.5% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among advertising platforms in New Zealand?

In August 2026, Google Ads was the most searched among advertising platforms in New Zealand, with an estimated 19.7K branded searches and 74.7% estimated Share of Search within this set. Meta Ads is in 2nd place, 57.2 percentage points behind at 17.5% Share of Search.

New Zealand advertising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Ads79.5% → 74.7%79.9%Nov 202567.2%Jul 20261st
Meta Ads12.7% → 17.5%23.7%Jun 202612.7%Oct 20252nd
TikTok Ads4.7% → 5.2%6.7%Jul 20263.3%Apr 20263rd
LinkedIn Ads1.6% → 1.3%1.9%Feb 20261.3%Nov 20254th
Microsoft Advertising1.6% → 1.2%1.7%Mar 20261.1%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among advertising platforms in New Zealand decreased from 79.5% to 74.7%.
  • Across the 11 months ending August 2026, Meta Ads’ estimated Share of Search among advertising platforms in New Zealand increased from 12.7% to 17.5%.
  • Across the 11 months ending August 2026, TikTok Ads’ estimated Share of Search among advertising platforms in New Zealand increased from 4.7% to 5.2%.
  • Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among advertising platforms in New Zealand peaked at 79.9% in November 2025 and was lowest at 67.2% in July 2026.
  • Across the 11 months ending August 2026, Meta Ads’ estimated Share of Search among advertising platforms in New Zealand peaked at 23.7% in June 2026 and was lowest at 12.7% in October 2025.
  • Across the 11 months ending August 2026, TikTok Ads’ estimated Share of Search among advertising platforms in New Zealand peaked at 6.7% in July 2026 and was lowest at 3.3% in April 2026.
  • Across the 11 months ending August 2026, LinkedIn Ads and Microsoft Advertising held steady: their estimated Share of Search among advertising platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand advertising platforms in August 2026?

  1. In August 2026, Google Ads gained estimated Share of Search among advertising platforms in New Zealand, from 67.2% to 74.7%.

  2. In August 2026, Meta Ads lost estimated Share of Search among advertising platforms in New Zealand, from 23.7% to 17.5%.

  3. In August 2026, TikTok Ads lost estimated Share of Search among advertising platforms in New Zealand, from 6.7% to 5.2%.

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